Alcohol consumption messages in Korean dramas: the globalization of South Korean drinking norms.

South Korea has one of the highest rates of monthly alcohol consumption, high-risk drinking, and alcohol-related problems. Global viewers of Korean dramas consume messages about the cultural norms regarding alcohol consumption. There is limited data on the portrayal of alcohol in Korean dramas. The purpose of this embedded mixed methods study is to explore the nature of the portrayal of alcohol consumption in Korean dramas. Content analysis was conducted on a random selection of six drama series. The portrayal of alcohol consumption is ubiquitous, with a reference to alcohol approximately every 12 minutes of programming. The primary messages include the ritualistic importance of alcohol, the over consumption of alcohol by males and females, alcohol as a stress reliever, alcohol as a relationship facilitator, intoxication as a positive valence, unrealistic consequences of intoxication, males as reliable caretakers of intoxicated females, and nondepiction of driving while intoxicated. The results of this study further our understanding of the frequency of the portrayal of alcohol and the prevailing messages about alcohol consumption and intoxication in Korean dramas.

Bimodal benefit depends on the performance difference between a cochlear implant and a hearing aid.

Objectives The present study characterizes the relationship between bimodal benefit and hearing aid (HA) performance, cochlear implant (CI) performance, and the difference in the performances of the two devices. Methods Fourteen adult bimodal listeners participated in the study. Consonant, vowel, and sentence recognition were measured in quiet and noise (at a +5 and +10 dB signal-to-noise ratio (SNR)) with an HA alone, a CI alone, and with the combined use of an HA and CI in each listener. Speech and noise were presented directly in front of the listener. Results The correlation analyses showed that bimodal benefit was significantly associated with the difference in performances of a CI and an HA in all testing materials, with HA-alone performance in vowel recognition, and with CI-alone performance in sentence recognition. However, regression analyses showed that the independent contribution of the difference in performance across ears to bimodal benefit was significant, irrespective of the testing material or the SNR: the smaller the difference, the greater the benefit. Further, the independent contributions of HA-only performance and CI-alone performance were not significant factors in predicting the existence of bimodal benefit across testing materials and SNRs when the effect of the difference between CI and HA performance was removed from the model. Conclusion The results suggest that bimodal benefit is limited by how effectively the modalities integrate, rather than HA-only or CI-alone performance, and that this integration is facilitated when the performances of the modalities are similar.