ABSTRACT
This study demonstrates the negative moderating effect of general self-efficacy on the relationship between need for cognition, which refers to stable individual differences in people's tendencies to engage in and enjoy cognitive activity, and cognitive effort. This negative moderating effect of general self-efficacy has been termed "plasticity." Scholars assume the relationship between need for cognition and cognitive effort is true by definition. The study uses data from 144 U.S. college students and employs moderated regression analysis followed by subgroup analysis to demonstrate plasticity. The results set a boundary condition to the generally presumed relationship between need for cognition and cognitive effort, thereby improving the understanding of how these phenomena are related.
Subject(s)
Cognition , Individuality , Information Seeking Behavior , Motivation , Self Efficacy , Decision Making , Female , Humans , Male , Problem Solving , Young AdultABSTRACT
Price sensitivity is how consumers react to price levels and to price changes. Consumer innovativeness is a tendency to welcome and to adopt new products. Researchers (e.g., R. E. Goldsmith & S. J. Newell, 1997) consider innovative consumers relatively more price insensitive than other consumers, so there should be a negative correlation between measures of these constructs. The results of the present study supported the psychometric soundness of a self-report measure of price sensitivity among 860 Korean consumers and replicated earlier findings of the negative correlation between the 2 constructs.
Subject(s)
Asian People/psychology , Clothing/economics , Clothing/psychology , Commerce , Consumer Behavior , Fees and Charges , Psychology, Social/instrumentation , Psychometrics/instrumentation , Surveys and Questionnaires , Adult , Aged , Diffusion of Innovation , Factor Analysis, Statistical , Female , Humans , Korea , Male , Middle AgedABSTRACT
This study assessed the relationship between two important constructs in social psychology, conformity and psychological reactance, which are suggested to be negatively related, i.e., a person higher in the tendency to conform will score lower on psychological reactance and vice versa. The two constructs were measured by multi-item self-report scales, the Therapeutic Reactance Scale of Dowd, et al. and a new tendency to conform scale constructed for this study. Data from a survey of 423 undergraduate students were used to test the hypothesis that scores on the scales were negatively correlated. The hypothesized relationship was positively supported by a significant but only moderately sized correlation (r =-.32, p <.001).
