Increasing Alcohol Control Policy Support: The Mediating Role of Empathy and Emotions.

Background: Mass media messages have the potential to reduce alcohol-related harm through increasing support for alcohol-control policies. Objectives: In Study 1, we experimentally examined the incidental effects of alcohol mention in news articles about accidents and crime and found evidence that messages mentioning alcohol as a causal factor in the accident or crime can activate empathic and emotional responses, which in turn increase support for alcohol control policy. In Study 2, anti-drinking and driving public service announcements (PSAs) were edited to either portray consequences of drinking and driving for the driver only or for both the driver and innocent others. Results: The versions of the PSAs that showed consequences to others were more successful at eliciting alcohol-control policy support than the versions showing only consequences to the self. As hypothesized, empathy that was directed toward victims (but not drivers under the influence) and negative emotions were supported as mediators of this relationship. Although negative affect and feelings of empathy for the victims of drunk driving are not pleasant emotions to experience, they appear to play an important role in increasing support for public policies to increase safety without having a negative impact on viewer's evaluations of the PSA. Conclusions: Results from the two studies provide evidence that empathy and emotions can play a mediating role between message characteristics (either intentional or incidental) and alcohol control policy support.

Headlines and hashtags: communicating science during an outbreak.

Science and medical professionals are often looked to as experts in the event of a health crisis, but relatively few have received formal training in science communication. We provide a brief review of the current outbreak situation and suggestions for engaging in reliable, effective science communication online.

Fear and Anger Responses to Local News Coverage of Alcohol-Related Crimes, Accidents, and Injuries: Explaining News Effects on Policy Support Using a Representative Sample of Messages and People.

An experiment investigated emotional reactions to news on policy support. Stimuli were selected from a nationally representative sample of local crime/accident news, and a nationally representative online panel of U.S. adults. Stories were manipulated to mention or not mention the role of alcohol. Anger elicited by stories increased blame of individuals, whereas fear increased consideration of contributing societal factors. Mention of alcohol increased likelihood of different emotional responses dominating--greater anger when alcohol was mentioned and greater fear when not mentioned. Such emotions influence policy support: enforcement of existing laws controlling individual behavior in addition to new laws when anger predominated, and, indirectly, support for new laws changing social context in which alcohol is promoted and sold when fear predominated.

Threat and efficacy uncertainty in news coverage about bed bugs as unique predictors of information seeking and avoidance: an extension of the EPPM.

An experiment was conducted from the perspective of the Extended Parallel Process Model (EPPM) investigating readers' responses to print news stories about the issue of bed bugs. Stories containing reference to (a) the threat of bed bugs and (b) efficacy of the solution were manipulated to vary the level of certainty with which the variables were discussed. Results suggest that stories referencing uncertainty regarding presence of the bed-bug threat may be more likely to motivate intention to seek information than stories referencing certainty of the threat. Results also suggest that stories referencing uncertainty regarding feasibility/effectiveness of proposed solutions may be more likely to motivate intention to avoid information than stories referencing certainty of proposed solutions. Given that information avoidance is one of various types of maladaptive responses to fear appeal messages (according to EPPM), results suggest that the presence of uncertainty when discussing solutions to threats in news stories might result in problematic avoidance responses that discourage people from taking protective action.

Increasing support for alcohol-control enforcement through news coverage of alcohol's role in injuries and crime.

OBJECTIVE: Prior research has shown that the proportion of news stories about violent crimes, car crashes, and other unintended injuries that mention the possible contributing role of alcohol is far lower than the actual proportion of alcohol-related crimes and unintended injuries. An experiment was conducted to test the hypothesis that inclusion of such mention can increase concern about alcohol risks and support for alcohol-control measures, which have elsewhere been shown to decrease alcohol-related problems in community settings. Methodologically, we provide a model for experiments permitting generalization across randomly selected message stimuli. METHOD: Sixty randomly selected local news stories on violent crime, motor vehicle crashes, and other unintended injuries from newspapers throughout the United States were manipulated into versions including or not including alcohol as a causative factor. Participants (n = 785) were drawn from a national online research panel representative of the U.S. population; 66% of panel members contacted agreed to participate. Data were analyzed using mixed-effect, multilevel models to permit generalization across message and participant variability. RESULTS: Mention of alcohol in news stories increased support for enforcement of alcohol-control laws. CONCLUSIONS: Efforts to increase mention of alcohol as a causative factor in news reports of violent crime and unintended injury have the potential to increase public support for alcohol-control policies.

Persuading physicians to test their patients' level of kidney functioning: the effects of message frame and point of view.

A two-part field experiment was conducted to determine the effects of message frame (gain vs. loss) and point of view (personal vs. impersonal) on physicians' intentions and behavior to test their patients' level of kidney functioning. One hundred and fifty-one physicians returned a survey that accompanied one of four different experimental cover letters or a generic control letter. One hundred and twelve (74%) of these physicians also completed and returned a follow-up survey sent approximately 4 months later. Physicians who received a letter (vs. the generic-letter control group) believed their patients were more susceptible to kidney disease, believed that kidney disease had more severe consequences, and also demonstrated greater intentions and behavior to test their patients' level of kidney functioning. Additionally, there was a significant frame by point of view interaction effect, in that physicians receiving the gain-framed personal letter or the loss-framed impersonal letter demonstrated greater intentions and behavior than physicians receiving other versions of the letter. These results extend the theoretical scope of the EPPM by suggesting that threat to other can motivate behavior change, and also can have significant practical application for the development of messages targeting physicians.

Automatically-Activated Attitudes as Mechanisms for Message Effects: The Case of Alcohol Advertisements.

Alcohol advertisements may influence impulsive, risky behaviors indirectly, via automatically-activated attitudes toward alcohol. Results from an experiment in which participants were exposed to either four alcohol advertisements, four control advertisements, or four drunk driving public service advertisements, suggested that alcohol advertisements had more measurable effects on implicit, than on explicit attitude measures. Moreover, there were significant indirect paths from alcohol advertisement exposure through automatically-activated alcohol attitudes on willingness to engage in risky alcohol-related behaviors, notably drinking and driving. A mechanism that may explain how these advertisements activate automatic, non-deliberative alcohol attitudes was investigated. Associative evidence was found supportive of an evaluative conditioning mechanism, in which positive responses to an alcohol advertisement may lead to more positive automatically-activated attitudes toward alcohol itself.

Using the extended parallel process model to explain physicians' decisions to test their patients for kidney disease.

A study was conducted to determine the effects of perceived threat and efficacy on physicians' intentions and behavior to test their patients' level of kidney functioning. Guided by the extended parallel process model, 151 physicians completed an initial survey measuring threat to patients (i.e., susceptibility and severity) and efficacy (i.e., response-efficacy and self-efficacy), as well as their current intentions and behavior. One-hundred and twelve of these physicians also completed and returned a follow-up survey sent approximately 4 months later using identical measures of intentions and behavior. As predicted, physicians who perceived greater threat to patients and greater efficacy demonstrated greater intentions and behavior to test their patients' level of kidney functioning. The theoretical and practical insights and implications of these findings are discussed.