It's not you (well, it is a bit you), it's me: Self- versus social image in warm-glow giving.

Attempts by charities to motivate giving tend to focus on potential donors' altruistic tendencies. However, prior research suggests that approximately 50% of individuals are to some extent motivated by warm glow, the satisfaction received from the act of giving. The satisfaction derives from looking good to themselves (self-image) and/or to others (social image). We conduct an online experiment on MTurk participants (n = 960) with a more realistic simulation of being watched to determine the importance of self- and social image to warm-glow giving. We find evidence that suggests that social image concerns do not increase the likelihood that someone will give but they do increase the amount given; average giving is significantly higher in the treatments when feelings of being watched are stimulated. Our results suggest that charities looking to increase their donor bases might effectively do so by focusing on self-image concerns. Charities wishing to increase the amount donated might effectively do so by focusing on the social image concerns of the donor.

Gender Bias in Parental Attitude: An Experimental Approach.

Parental bias toward children of a particular gender has been widely observed in many societies. Such bias could be due to pure gender preference or differences in earning opportunities and concern for old-age support. We conduct a high-stakes allocation task (subjects allocate the equivalent of one day's wages between male and female school-aged students) in rural Bangladesh to examine parental attitudes toward male and female children. Parents, either jointly or individually, allocated freely or restricted endowments for the benefit of anonymous girls or boys at a nearby school. We examine whether there is any systematic bias among fathers and mothers and, if so, whether such bias differs when they make the decision individually or jointly. The results suggest (1) bias both for and against boys or girls but no systematic bias by either parent; and (2) no significant differences in individual and joint decisions.