How subjective idea valuation energizes and guides creative idea generation.

What drives us to search for creative ideas, and why does it feel good to find one? While previous studies demonstrated the positive influence of motivation on creative abilities, how reward and subjective values play a role in creativity remains unknown. This study proposes to characterize the role of individual preferences (how people value ideas) in creative ideation via behavioral experiments and computational modeling. Using the Free Generation of Associates Task coupled with rating tasks, we demonstrate the involvement of valuation processes during idea generation: Preferred ideas are provided faster. We found that valuation depends on the adequacy and originality of ideas and guides response selection and creativity. Finally, our computational model correctly predicts the speed and quality of human creative responses, as well as interindividual differences in creative abilities. Altogether, this model introduces the mechanistic role of valuation in creativity. It paves the way for a neurocomputational account of creativity mechanisms. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

Through Thick and Thin: Changes in Creativity During the First Lockdown of the COVID-19 Pandemic.

COVID-19 took us by surprise. We all had to face the lockdown and pandemic that put us in a new context, changing our way of life, work conditions, and habits. Coping with such an unprecedented situation may have stimulated creativity. However, the situation also restricted our liberties and triggered health or psychological difficulties. We carried out an online survey (n = 380) to examine whether and how the COVID-19 related first lockdown period was associated with creativity changes in French speaking population. Despite a global negative subjective experience of the situation, participants reported that they were more creative during the lockdown than before. Positive changes were linked with more time availability, more motivation, or the need to solve a problem while negative changes were related to negative affective feelings or a lack of resources or opportunities. This study documents the effects of the first lockdown period on creativity and the factors that influenced it.