ABSTRACT
The characterization questionnaire is inspired by Q-sort methodologies (i.e. qualitative sorting). It consists in asking participants to give their opinion on a list of items by sorting them into categories depending on their level of characterization of the object. This technique allows us to obtain distributions for each item and each response modality (i.e. characteristic vs. not chosen vs. not characteristic). This contribution intends to analyze these frequencies by means of correspondence factor analysis. The originality of this contribution lies in the fact that this kind of analysis has never been used to process data collected by means of this questionnaire. The procedure will be detailed and exemplified by means of two empirical studies on social representations of the good wine and the good supermarket. The interests of such a contribution will be discussed from both methodological points of view and an applications perspective.
Subject(s)
Psychometrics/instrumentation , Social Perception , Surveys and Questionnaires/standards , Adult , Consumer Behavior , Factor Analysis, Statistical , Female , Humans , Male , Middle Aged , Models, Psychological , Q-Sort , Qualitative Research , Sex Factors , Social Class , WineABSTRACT
The characterization questionnaire is inspired by Q-sort methodologies (i.e. qualitative sorting). It consists in asking participants to give their opinion on a list of items by sorting them into categories depending on their level of characterization of the object. This technique allows us to obtain distributions for each item and each response modality (i.e. characteristic vs. not chosen vs. not characteristic). This contribution intends to analyze these frequencies by means of correspondence factor analysis. The originality of this contribution lies in the fact that this kind of analysis has never been used to process data collected by means of this questionnaire. The procedure will be detailed and exemplified by means of two empirical studies on social representations of the good wine and the good supermarket. The interests of such a contribution will be discussed from both methodological points of view and an applications perspective (AU)
El cuestionario de caracterización se inspira en metodologías Q (es decir, clasificación cualitativa). Consiste en pedir a los participantes que den su opinión sobre una lista de artículos, clasificándolos en categorías en función de su nivel de caracterización del objeto. Esta técnica nos permite obtener distribuciones para cada artículo y cada modalidad de respuesta (característico vs. no elegido vs no característico). Esta contribución propone analizar estas frecuencias por medio de análisis factorial de correspondencias. La originalidad de este artículo radica en el hecho de que este tipo de análisis nunca se ha utilizado para procesar datos recogidos mediante este cuestionario. Se detallará y ejemplificará el procedimiento a través de dos estudios empíricos sobre las representaciones sociales del buen vino y el buen supermercado. El interés de dicha contribución será discutido tanto desde el punto de vista metodológico como desde la perspectiva de las aplicaciones (AU)
Subject(s)
Humans , Male , Female , Social Conditions/trends , Social Problems/prevention & control , Social Problems/psychology , Social Indicators , Factor Analysis, Statistical , Surveys and QuestionnairesABSTRACT
Wine, in France, is a cultural product. However, the issue of wine consumption has been at the centre of a recurring social debate. We decided to focus our study on the effect of consumption practices on this social representation as well as the variations in position-taking in very different normative contexts. Results revealed two distinct social representations according to consumption practice. Moreover, Guttman effect in principal component analysis uncovered a unique phenomenon which showed that participants (consumer vs. non consumer) were inclined to act differently only in the case of polemical issues when they perceived the investigator as a consumer vs. non consumer. Indeed, in the case of hegemonic beliefs they were inclined to act in the same way and their answers were not influenced by the status of the investigator. Results are discussed around the question of the links between social representations and social identity.
Subject(s)
Alcohol Drinking/psychology , Cultural Characteristics , Culture , Dissent and Disputes , Social Conformity , Social Desirability , Social Values/ethnology , Wine , Attitude , Female , Humans , Male , Motivation , Self Disclosure , Social Environment , Students/psychology , Young AdultABSTRACT
Wine, in France, is a cultural product. However, the issue of wine consumption has been at the centre of a recurring social debate. We decided to focus our study on the effect of consumption practices on this social representation as well as the variations in position-taking in very different normative contexts. Results revealed two distinct social representations according to consumption practice. Moreover, Guttman effect in principal component analysis uncovered a unique phenomenon which showed that participants (consumer vs. non consumer) were inclined to act differently only in the case of polemical issues when they perceived the investigator as a consumer vs. non consumer. Indeed, in the case of hegemonic beliefs they were inclined to act in the same way and their answers were not influenced by the status of the investigator. Results are discussed around the question of the links between social representations and social identity (AU)
El vino, en Francia, es un producto cultural. No obstante, el tema del consumo de vino ha sido el centro de un debate social recurrente. Nosotros decidimos centrar nuestro estudio en los efectos de las prácticas de consumo en esta representación social así como en las variaciones de posturas en diferentes contextos normativos. Los resultados revelan dos representaciones sociales distintas de acuerdo a las prácticas de consumo. Aún más, el efecto Guttman en el análisis de componentes principales descubrió un fenómeno único que muestra que los participantes (consumidor vs. no consumidor) se inclinaron a comportarse de manera diferente dependiendo de si percibían al experimentador como consumidor vs. no consumidor respecto a aspectos polémicos, y no, con respecto a creencias hegemónicas. Los resultados se discuten en torno a la cuestión de los nexos entre las representaciones sociales y la identidad social (AU)
