ABSTRACT
Using 100 videos posted to TikTok by harm reduction creators with the hashtags #narcansaveslives and #naloxonesaveslives, this study examines who is posting, what they are saying, and how they are explaining Narcan/naloxone to their followers. Incorporating the concept of reverse agenda setting, we examine how, through hashtags, TikTok creators can set the agenda for what is important to discuss in the harm reduction space. Findings demonstrate that harm reduction creators have developed a collective voice and created an affective public, attempting to educate others, shed stigma, and normalize the conversation around harm reduction. These creators are using TikTok to educate followers about the prevalence of opioid use, the availability of Narcan/naloxone, correcting misinformation, and discussing the reality of recovery. Echoing prior studies, this research illustrates how TikTok has become an essential resource for health questions, including opioid use. Practical implications are also discussed.
ABSTRACT
COVID-19 has been one of the most talked-about health threats in recent memory. Of the many messages - both good and bad - to which people are exposed, which ones are actually remembered? This study reports results of 319 people who described the COVID-19 message they found most memorable. Results indicate that people find messages about the virus, masks, and dangers of the disease most memorable. The majority of the messages came from TV news or the internet, particularly from social media. Overall, participants felt relatively positively about the messages. Memorable messages came from well-liked or trusted sources and were messages that the participant broadly agreed with (either because they already agreed or because the message changed their mind). Participants were more likely to report agreeing with the message if it produced feelings of happiness or fear and if the source of the message was seen as credible and benevolent. Future messages should focus on creating messages that provoke fear; highlight the credentials and character of the source; and are disseminated via social media and television.
