ABSTRACT
Implications of the Baby Boomers upon the American society are well known. However, the effects of its successor generation, the Baby Busters, have not been as well documented nor reviewed. The next twenty years (1990-2010) will see the fabric of American society unfolded and rewoven as this phenomenon undergoes its place in history. It is not too early to examine the implications of the Baby Bust phenomenon. This study examines the implications and consequences of the Baby Bust for Health Care Marketers.
Subject(s)
Demography , Marketing of Health Services/trends , Population Dynamics , Adolescent , Adult , Forecasting , Health Benefit Plans, Employee/standards , Humans , Patient Satisfaction/economics , Social Change , United StatesABSTRACT
A Market Signal is a marketing activity that provides information beyond the mere form of that activity. Market Signals reveal levels of the unobserved. Signals occur in a variety of marketing phenomena: advertising, pricing, quality, competitive response to name but a few. In this paper we examine the use of market signals for physicians and provide a set of recommendations on how physicians can better utilize signals in their marketing efforts.
Subject(s)
Consumer Behavior , Marketing of Health Services/methods , Nonverbal Communication , Practice Management, Medical , Marketing of Health Services/trends , Perception , Private Practice/economics , United StatesABSTRACT
A Market Signal is a marketing activity that provides information beyond the mere form of that activity. Market Signals reveal levels of the unobserved. Signals occur in a variety of marketing phenomena: advertising, pricing, quality, competitive response to name but a few. In this paper we examine the use of market signals by hospitals and provide a set of recommendations by which hospitals can better utilize signals in the marketing of their services.
