An Intersectoral Intervention to Prevent Early Alcohol Use in Cuban Adolescents.

To encourage development of negative attitudes toward alcohol use and thus prevent early onset of alcohol use, an intersectoral intervention was conducted from 2014 to 2015 among Cuban adolescents in 14 schools in Havana. The intervention included 312 students (189 girls and 123 boys) aged 14 to 15 years in 10th grade of high school or vocational school. Workshops were conducted using participatory techniques and group dynamics. Qualitative methods were applied, including narrative, desiderative and projective techniques. Indicators included attitudes, motivation, interests and perception of risk. Following the intervention, 82.7% (258/312) of participants reported healthy cultural and recreational interests and 61.9% (193/312) reinforced negative attitudes toward drinking. Such interventions can help prevent early onset of alcohol use in school settings. Given the positive results, the intervention is slated to be reproduced in other Cuban provinces. KEYWORDS Adolescents, prevention, alcoholism, attitudes, Cuba.

Formación de actitudes de rechazo al alcohol en adolescentes preuniversitarios / Formation of negative attitudes to alcohol in pre-university teens

Introducción: En este trabajo se expone la valoración de seis años de alianza estratégica entre el Centro de Desarrollo Académico en Drogodependencias de la Universidad de Ciencias Médicas de La Habana y la Empresa Havana Club Internacional. Objetivo: Destacar la especial relevancia de la intersectorialidad en el enfrentamiento a la problemática social que constituye el consumo indebido de alcohol por adolescentes y jóvenes. Desarrollo: La política de Responsabilidad Social Corporativa desarrollada por esta empresa potenció los resultados satisfactorios de las estrategias desarrolladas, las cuales se propusieron reforzar el respeto a las normas de responsabilidad ante el consumo de alcohol por parte de los adultos y la formación de actitudes de rechazo a dicha práctica en niños y adolescentes. Se incluyen referencias a los consensos internacionales promovidos por las principales empresas del sector de la cerveza, el vino y las bebidas espirituosas y se particulariza en el modelo de Responsabilidad Social Corporativa sustentado por Havana Club Internacional. Conclusiones: Se obtuvieron resultados satisfactorios en el trabajo preventivo con adolescentes lográndose retardar el inicio del consumo sistemático de alcohol en la mayoría de los sujetos estudiados y el Proyecto Extensionista Tú decides ha logrado reconocimientos nacionales e internacionales considerándose como ejemplo de buenas prácticas en Intersectorialidad y Responsabilidad Social Corporativa(AU)

Introduction: This paper describes the assessment of six years of strategic partnership between the Center for Academic Development in Drug Addiction University of Medical Sciences of Havana and Havana Club International Company is exposed. Objective: To emphasize the special relevance of intersectoriality in confronting social problems constitutes misuse of alcohol by adolescents and youth. Development: The Politics of Corporate Social Responsibility developed by the company boosted the satisfactory results of the developed strategies, which were proposed to strengthen respect for the rules of responsibility for the consumption of alcohol by adults and the formation of attitudes of rejection such a practice in children and adolescents. references to international consensus promoted by the major companies in the beer industry, wine and spirits and is particularized in the Corporate Social Responsibility model supported by Havana Club International are included. Conclusions: Satisfactory results were obtained in preventive work with adolescents achieving delay the start of systematic alcohol consumption in most of the subjects studied and Thou Extension Project decide has achieved national and international recognition considered as an example of good practice in Intersectoriality and Accountability Corporate social(AU)