DIDACTIC CULTURE OF MEDICAL UNIVERSITY TEACHERS AND STUDENTS IN THE CONDITIONS OF WAR.

OBJECTIVE: The aim: To analyse the essence of the concept of "didactic culture", to outline its structure, to describe the peculiarities of the development of the didactic culture of teachers and students in the conditions of war, to characterize the role of information technologies in its formation. PATIENTS AND METHODS: Materials and methods: A number of scientific methods were used in the research: a comparative-historical method to consider retrospectively the concept of didactic culture; bibliographic method to identify the existing source base; content analysis for analytical processing of literature; chronological method to analyse the study of didactic culture in a time sequence; structural and systemic analysis to clarify its specifics at different levels; comparative analysis to establish common and specific features in the system of didactic culture development in different countries; a questionnaire method for studying students' opinions about the structure of speech culture as a component of didactic culture; a method of generalization and specification that contributes to the formulation of conclusions and recommendations on the didactic culture development. CONCLUSION: Conclusions: The didactic culture is considered as a socio-pedagogical phenomenon and an important component of professional and pedagogical culture. The didactic culture development in wartime conditions should be based on the principles of humanism, praxeology and acmeology, with the account of the challenges and features of the information society and the globalized world. In this context, systematic comparative studies will contribute to the use of the experience of other countries, and the development of psychodidactics will allow to approach the understanding of the deep patterns of the process of didactic culture development.

THE SYSTEM OF PROMOTING A HEALTHY LIFESTYLE IN THE UKRAINIAN REGIONAL PRINT MEDIA.

OBJECTIVE: The aim: To analyze the peculiarities of media reform in the system of promoting a healthy lifestyle of Ukraine, to disclose the foreign experience of denationalization of print media. PATIENTS AND METHODS: Materials and methods: The theoretical and methodological basis and materials of the research consist of the scientific works of leading scientists on the issues of promoting a healthy lifestyle of Ukrainian print media and the possibilities of promotingthis process in social media in accordance with international practice, information from open registers, and interviews with editorial staff. CONCLUSION: Conclusions: Having investigated the process of reforming the media, which is designed to promote a healthy lifestyle, we can draw the following conclusions that a significant part of modern Ukrainian media in one way or another reveals the problems of forming the basic principles of a healthy lifestyle for children and youth. The print media not only ensure freedom of speech, the development of democracy, the formation of perfect information society, but also contribute to the promotion of a healthy lifestyle, the ideology of changing the attitude of the individual and society to personal health. According to the results of the survey, 85 % of the media of the Ternopil region were successfully reformed. Taking into account the statistics, we note that the district editions of the Ternopil region, which expressed a desire to reform, were ready to go through all the procedures provided by the legislation of Ukraine.

DEVELOPMENT OF MEDICAL STUDENTS CREATIVITY AS A PRIORITY OF MODERN HIGHER EDUCATION.

OBJECTIVE: The aim: To present an overview of the problem of creative skills development at the level of higher education, analyse the notions "creativity" and "creative skills", investigate the main conditions of the creative skills development in medical students of higher educational establishments in Ukraine and abroad. PATIENTS AND METHODS: Materials and methods: Experimental verification of the conditions of the medical students creativity development was conducted in the period from 2017 to 2019 academic years within two groups of students: Ukrainian students and foreign students. In the process of the study, the peculiarities of the students' creativity development were established through surveys and questionnaires. RESULTS: Results: On the basis of an overview of the problem of creative skills development within the context of modern education, the notions "creativity", "creativeness" have been analysed. The main strategies and methods aimed at the creative skills development in medical students have been investigated. A brief overview of historical development of the problem of creativity in pedagogy of higher education has been suggested. The given paper analyses the main directions of reforming the system of higher education, in the context of which the development of students' creativity takes place, as well as the methods and techniques aimed at developing the creative skills of the students. CONCLUSION: Conclusions: The problem of the development of person's creative abilities involves a number of logical steps: the definition of the essence of this concept, its significance in the process of human development, society's need in people with creative abilities, retrospective assessment of the problem, importance of educational systems, and the establishment of consistent patterns of the process.