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1.
Psychon Bull Rev ; 2023 Oct 06.
Article in English | MEDLINE | ID: mdl-37803230

ABSTRACT

In an attempt to better understand recognition memory we look at how three approaches (dual processing, signal detection, and global matching) have addressed the probe, the returned signal and the decision in four recognition paradigms. These are single-item recognition (including the remember/know paradigm), recognition in relational context, associative recognition, and source monitoring. The contrast, with regards to the double-miss rate (the probability of recognizing neither item in intact and rearranged pairs) and the effect of the oldness of the other member of the test pair, between identifying the old words in test pairs (the relational context paradigm) and first identifying the intact test pairs and then identifying the old words (adding associative recognition to the relational context paradigm) suggests that the retrieval of associative information in the relational context paradigm is unintentional, unlike the retrieval of associative information in associative recognition. It also seems possible that the information that is spontaneously retrieved in single-item recognition, possibly including the remember/know paradigm, is also unintentional, unlike the retrieval of information in source monitoring. Probable differences between intentional and unintentional retrieval, together with the pattern of effects with regards to the double-miss rate and the effect of the other member of the test pair, are used to evaluate the three approaches. Our conclusion is that all three approaches have something valid to say about recognition, but none is equally applicable across all four paradigms.

2.
J Exp Psychol Learn Mem Cogn ; 48(8): 1110-1126, 2022 Aug.
Article in English | MEDLINE | ID: mdl-33539171

ABSTRACT

Event-based prospective memory (PM) tasks require individuals to remember to perform a previously planned action when they encounter a specific event. Often, the natural environments in which PM tasks occur are embedded are constantly changing, requiring humans to adapt by learning. We examine one such adaptation by integrating PM target learning with the prospective memory decision control (PMDC) cognitive model. We apply this augmented model to an experiment that manipulated exposure to PM targets, comparing a single-target PM condition where the target was well learned from the outset, to a multiple-target PM condition with less initial PM target exposure, allowing us to examine the effect of continued target learning opportunities. Single-target PM accuracy was near ceiling whereas multiple-target PM accuracy was initially poorer but improved throughout the course of the experiment. PM response times were longer for the multiple- compared with single-target PM task but this difference also decreased over time. The model indicated that PM trial evidence accumulation rates, and the inhibition of competing responses, were initially higher for single compared to multiple PM targets, but that this difference decreased over time due to the learning of multiple-targets over the target repetitions. These outcomes provide insight into how the processes underlying event-based PM can dynamically evolve over time, and a modeling framework to further investigate the effect of learning on event-based PM decision processes. (PsycInfo Database Record (c) 2022 APA, all rights reserved).


Subject(s)
Memory, Episodic , Cognition , Humans , Inhibition, Psychological , Mental Recall/physiology , Reaction Time/physiology
3.
Front Psychol ; 11: 591231, 2020.
Article in English | MEDLINE | ID: mdl-33365002

ABSTRACT

Associative memory is the ability to link together components of stimuli. Previous evidence suggests that prior familiarization with study items affects the nature of the association between stimuli. More specifically, novel stimuli are learned in a more context-dependent fashion than stimuli that have been encountered previously without the current context. In the current study, we first acquired behavioral data from 62 human participants to conceptually replicate this effect. Participants were instructed to memorize multiple object-scene pairs (study phase) and were then tested on their recognition memory for the objects (test phase). Importantly, 1 day prior, participants had been familiarized with half of the object stimuli. During the test phase, the objects were either matched to the same scene as during study (intact pair) or swapped with a different object's scene (rearranged pair). Our results conceptually replicated the context-dependency effect by showing that breaking up a studied object-context pairing is more detrimental to object recognition performance for non-familiarized objects than for familiarized objects. Second, we used functional magnetic resonance imaging (fMRI) to determine whether medial temporal lobe encoding-related activity patterns are reflective of this familiarity-related context effect. Data acquired from 25 human participants indicated a larger effect of familiarization on encoding-related hippocampal activity for objects presented within a scene context compared to objects presented alone. Our results showed that both retrieval-related accuracy patterns and hippocampal activation patterns were in line with a familiarization-mediated context-dependency effect.

4.
Cogn Psychol ; 123: 101346, 2020 12.
Article in English | MEDLINE | ID: mdl-32949972

ABSTRACT

Current thinking about human memory is dominated by distinctions between episodic and semantic memory and between short-term memory (STM) and long-term memory (LTM). However, many memory phenomena seem to cut across these distinctions. This article attempts to set the groundwork for the issues that need to be resolved in generating an integrated model of long-term memory that incorporates semantic, episodic, and short-term memory. We contrast Nairne's (2002, Annual Review of Psychology) consensus account of short-term memory with a relatively generic theory of an integrated episodic-semantic memory. The later consists primarily of a list of principles which we and others argue are necessary to include in any theory of long-term memory. We then add some more specific assumptions to outline a modern theory of forgetting. We then turn to the issue of much of the phenomena thought to necessitate a dedicated short-term memory can be explained by an integrated theory of episodic and semantic memory. Our conclusion is that an integrated theory of long-term memory must be augmented to explain a small number of outstanding memory phenomena. Finally, we ask whether the augmentation needs to involve a dedicated mnemonic system, or sensory or language-based systems, which also have mnemonic capabilities.


Subject(s)
Memory, Episodic , Memory, Long-Term , Memory, Short-Term , Semantics , Humans , Psychological Theory
5.
Mem Cognit ; 46(8): 1234-1247, 2018 11.
Article in English | MEDLINE | ID: mdl-29931621

ABSTRACT

Global matching models have provided an important theoretical framework for recognition memory. Key predictions of this class of models are that (1) increasing the number of occurrences in a study list of some items affects the performance on other items (list-strength effect) and that (2) adding new items results in a deterioration of performance on the other items (list-length effect). Experimental confirmation of these predictions has been difficult, and the results have been inconsistent. A review of the existing literature, however, suggests that robust length and strength effects do occur when sufficiently similar hard-to-label items are used. In an effort to investigate this further, we had participants study lists containing one or more members of visual scene categories (bathrooms, beaches, etc.). Experiments 1 and 2 replicated and extended previous findings showing that the study of additional category members decreased accuracy, providing confirmation of the category-length effect. Experiment 3 showed that repeating some category members decreased the accuracy of nonrepeated members, providing evidence for a category-strength effect. Experiment 4 eliminated a potential challenge to these results. Taken together, these findings provide robust support for global matching models of recognition memory. The overall list lengths, the category sizes, and the number of repetitions used demonstrated that scene categories are well-suited to testing the fundamental assumptions of global matching models. These include (A) interference from memories for similar items and contexts, (B) nondestructive interference, and (C) that conjunctive information is made available through a matching operation.


Subject(s)
Concept Formation/physiology , Pattern Recognition, Visual/physiology , Recognition, Psychology/physiology , Adult , Female , Humans , Male , Young Adult
6.
J Exp Psychol Appl ; 24(2): 125-144, 2018 06.
Article in English | MEDLINE | ID: mdl-29389163

ABSTRACT

Brands engaged in sponsorship of events commonly have objectives that depend on consumer memory for the sponsor-event relationship (e.g., sponsorship awareness). Consumers however, often misattribute sponsorships to nonsponsor competitor brands, indicating erroneous memory for these relationships. The current research uses an item and relational memory framework to reveal sponsor brands may inadvertently foster this misattribution when they communicate relational linkages to events. Effects can be explained via differential roles of communicating item information (information that supports processing item distinctiveness) versus relational information (information that supports processing relationships among items) in contributing to memory outcomes. Experiment 1 uses event-cued brand recall to show that correct memory retrieval is best supported by communicating relational information when sponsorship relationships are not obvious (low congruence). In contrast, correct retrieval is best supported by communicating item information when relationships are obvious (high congruence). Experiment 2 uses brand-cued event recall to show that, against conventional marketing recommendations, relational information increases misattribution, whereas item information guards against misattribution. Results suggest sponsor brands must distinguish between item and relational communications to enhance correct retrieval and limit misattribution. Methodologically, the work shows that choice of cueing direction is critical in differentially revealing patterns of correct and incorrect retrieval with pair relationships. (PsycINFO Database Record


Subject(s)
Communication , Consumer Behavior , Cues , Marketing/methods , Mental Recall/physiology , Adult , Female , Humans , Male , Sports , Young Adult
7.
J Exp Psychol Appl ; 23(3): 320-335, 2017 09.
Article in English | MEDLINE | ID: mdl-28541076

ABSTRACT

Determining brand name similarity is vital in areas of trademark registration and brand confusion. Students rated the orthographic (spelling) similarity of word pairs (Experiments 1, 2, and 4) and brand name pairs (Experiment 5). Similarity ratings were consistently higher when words shared beginnings rather than endings, whereas shared pronunciation of the stressed vowel had small and less consistent effects on ratings. In Experiment 3 a behavioral task confirmed the similarity of shared beginnings in lexical processing. Specifically, in a task requiring participants to decide whether 2 words presented in the clear (a probe and a later target) were the same or different, a masked prime word preceding the target shortened response latencies if it shared its initial 3 letters with the target. The ratings of students for word and brand name pairs were strongly predicted by metrics of orthographic similarity from the visual word identification literature based on the number of shared letters and their relative positions. The results indicate a potential use for orthographic metrics in brand name registration and trademark law. (PsycINFO Database Record


Subject(s)
Language , Pattern Recognition, Visual/physiology , Reading , Humans , Judgment/physiology , Reaction Time/physiology
8.
Psychon Bull Rev ; 24(5): 1665-1672, 2017 10.
Article in English | MEDLINE | ID: mdl-28110477

ABSTRACT

Context effects in recognition have played a major role in evaluating theories of recognition. Understanding how context impacts recognition is also important for making sound trade mark law. Consumers attempting to discriminate between the brand they are looking for and a look-alike product often have to differentiate products which share a great deal of common context: positioning on the supermarket shelf, the type of store, aspects of the packaging, or brand claims. Trade mark and related laws aim to protect brands and reduce consumer confusion, but courts assessing allegations of trade mark infringement often lack careful empirical evidence concerning the impact of brand and context similarity, and, in the absence of such evidence, make assumptions about how consumers respond to brands that downplay the importance of context and focus on the similarity of registered marks. The experiments reported in this paper aimed to test certain common assumptions in trade mark law, providing evidence that shared context can cause mistakes even where brand similarity is low.


Subject(s)
Marketing , Recognition, Psychology/physiology , Adult , Female , Humans , Male , Marketing/legislation & jurisprudence
9.
J Exp Psychol Learn Mem Cogn ; 40(4): 1064-71, 2014 Jul.
Article in English | MEDLINE | ID: mdl-24548325

ABSTRACT

Time-based prospective memory (PM) refers to performing intended actions at a future time. Participants with time-based PM tasks can be slower to perform ongoing tasks (costs) than participants without PM tasks because internal control is required to maintain the PM intention or to make prospective-timing estimates. However, external control can be gained, and internal control minimized, by checking clocks or by using PM reminders. We present 3 experiments that examined how individuals externalize and internalize control of time-based PM tasks. The control condition performed a lexical decision task only, whereas the PM conditions were additionally required to make a time-based PM response after 11 min. We manipulated whether participants received a reminder, and whether clock checking was discouraged. In Experiments 1 and 3, no cost was found under standard clock check conditions. In contrast, when participants were discouraged from clock checking (Experiments 2 and 3), significant costs were found, accompanied by a decrease in clock checking. PM reminders prompted participants to check the clock, and improved PM accuracy if those reminders were expected. However, there was no evidence that participants could localize the internal or external control of the PM task to after the presentation of an expected reminder (Experiment 3). We conclude that much of the need for internal control can be transferred to the external world by performing a well-practiced task such as clock checking, which reminds participants of the PM task and reduces the internal control required to maintain the intention to perform the PM task.


Subject(s)
Attention/physiology , Internal-External Control , Memory, Episodic , Time Perception/physiology , Verbal Learning/physiology , Adolescent , Adult , Decision Making , Female , Humans , Male , Middle Aged , Reaction Time/physiology , Semantics , Young Adult
10.
Mem Cognit ; 42(4): 570-82, 2014 May.
Article in English | MEDLINE | ID: mdl-24307169

ABSTRACT

In two experiments, we looked at the role of higher order list properties in episodic recall. A probabilistic paired-associate paradigm was used in which each cue was repeatedly paired with two different targets. This paradigm permitted us to cue for a target that had been studied with that cue in the last list, or to cue for either of the two targets that had been repeatedly paired with that cue, although neither the cue nor either of its two targets had been studied in the last list. In Experiment 1, the higher order property was whether all of the targets in a given list were animal names or vegetable names. In Experiment 2, the higher order property was whether all of the pairs in a list were associatively related or unrelated. The assumption was that if participants were using these higher order properties when they retrieved a target that had been studied in the last list, they would also use these properties when recalling in response to a cue that had been studied in other lists but not in the most recent list. The results supported the use of both kinds of higher order properties in episodic access. They also showed that these higher order properties were reinstated by retrieving a target, and were then used in the next memory access operation. The questions of why the retrieval of a target would reinstate a higher order list property and how these very different higher order list properties aid in episodic access were also discussed.


Subject(s)
Cues , Memory, Episodic , Mental Recall/physiology , Paired-Associate Learning/physiology , Adult , Humans , Young Adult
11.
Int Psychogeriatr ; 24(12): 1927-42, 2012 Dec.
Article in English | MEDLINE | ID: mdl-23092595

ABSTRACT

BACKGROUND: People with dementia have a range of needs that are met by informal caregivers. A DVD-based training program was developed using research-based strategies for memory and communication in dementia. The effectiveness of the training on the caregiver experience and the well-being of the person with dementia was evaluated. METHODS: A pre-test/post-test controlled trial was undertaken with caregiver-care-recipient dyads living in the community. Measures of the carers' knowledge of memory and communication strategies, burden, positive perceptions of caregiving, and perceptions of problem behaviors were taken pre- and three months post-intervention. The depression and well-being of the person with dementia were also evaluated. Satisfaction with the training and feedback were measured. RESULTS: Twenty-nine dyads (13 training group, 16 control group) participated. Bonferroni's correction was made to adjust for multiple comparisons, setting α at 0.00385. A significant improvement was found in caregivers' knowledge for the training group compared to the control group (p = 0.0011). The training group caregivers reported a reduction in the frequency of care recipient disruptive behaviors (p = 0.028) and increased perceptions of positive aspects of caregiving (p = 0.039), both at a level approaching significance. The training group care recipients had increased frequency of verbally communicated depressive behaviors at a level approaching significance (p = 0.0126). The frequency of observed depressive behaviors was not significantly different between groups. CONCLUSIONS: This approach to training for caregivers of people with dementia appears promising for its impact on knowledge and the caregiving experience. Further research could monitor the impact of the training on broader measures of depression and well-being, with a larger sample.


Subject(s)
Caregivers , Communication , Cost of Illness , Dementia , Education/organization & administration , Memory , Aged , Behavioral Symptoms/diagnosis , Behavioral Symptoms/therapy , Caregivers/education , Caregivers/psychology , Consumer Behavior , Dementia/diagnosis , Dementia/psychology , Dementia/therapy , Educational Measurement/methods , Female , Humans , Interpersonal Relations , Male , Middle Aged , Program Evaluation , Quality of Life , Social Support
12.
Psychon Bull Rev ; 19(6): 1142-7, 2012 Dec.
Article in English | MEDLINE | ID: mdl-22847597

ABSTRACT

Remembering to perform deferred actions when events are encountered in the future is referred to as event-based prospective memory. Individuals can be slower to respond to ongoing tasks when they have prospective memory task requirements. These costs are interpreted as evidence for cognitive control processes allocated to the prospective memory task, but we know little about these processes. In the present article, the recognition of nontargets previously presented in an ongoing task with prospective memory task requirements provided evidence for the differential processing of individual ongoing task items. Participants performed a lexical decision task, where some participants were required to make an alternative prospective memory response either to a specific word (focal) or to exemplars of a category (nonfocal). Participants were slower to respond to the ongoing task in the nonfocal conditions than in the control condition (costs), regardless of whether or not prospective memory task importance was emphasized. Participants were also slower to respond to the ongoing task in the focal conditions than in the control condition, but only when prospective memory task importance was emphasized. This task was followed by a surprise recognition memory test in which nontarget words from the lexical decision task were intermixed with new words. Focal conditions, but not nonfocal conditions, showed better discrimination on the recognition task, as compared with the control condition. Participants in nonfocal conditions mapped the semantic features of the ongoing task letter strings onto the semantic features of their prospective memory category, and this elaboration in the processing of individual nontargets increased incidental learning and produced the recognition benefit.


Subject(s)
Memory, Episodic , Recognition, Psychology/physiology , Humans , Memory/physiology , Pattern Recognition, Visual , Reaction Time
14.
J Exp Psychol Learn Mem Cogn ; 38(4): 1001-18, 2012 Jul.
Article in English | MEDLINE | ID: mdl-22268914

ABSTRACT

Research with the maintenance-rehearsal paradigm, in which word pairs are rehearsed as distractor material during a series of digit recall trials, has previously indicated that low frequency and new word pairs capture attention to a greater degree than high frequency and old word pairs. This impacts delayed recognition of the pairs and interferes with immediate digit recall. The effect on immediate digit recall may provide the missing converging evidence for the role of attention in memory. In the current study, 3 experiments were conducted to further investigate the role of attention capture and novelty in storage and forgetting. In addition to the previously established effects, the novelty of switching rehearsal between 2 pairs was found to impair both digit recall and memory for the first pair. The attentional effects we obtained were dependent upon participant expectation, and forgetting appears to be due to interference with consolidation rather than decay or traditional associative interference. Finally, the attentional effects we observed in associative recognition were primarily reflected in a lowering of the false alarm rate with increases in the strength of the parent pairs. Although dual-process models can accommodate this finding on the assumption that recollection is invoked at test alongside familiarity, we showed that the level of recall in this paradigm is so small that recollection can be ruled out. Accordingly, our results are challenging for the existing models of associative recognition to accommodate.


Subject(s)
Association , Attention , Memory , Adult , Humans , Neuropsychological Tests , Photic Stimulation
15.
J Exp Psychol Gen ; 140(4): 660-73, 2011 Nov.
Article in English | MEDLINE | ID: mdl-21744983

ABSTRACT

People can create temporal contexts, or episodes, and stimuli that belong to the same context can later be used to retrieve the memory of other events that occurred at the same time. This can occur in the absence of direct contingency and contiguity between the events, which poses a challenge to associative theories of learning and memory. Because this is a learning and memory problem, we propose an integrated approach. Theories of temporal contexts developed in the memory tradition provide interesting predictions that we test using the methods of associative learning to assess their generality and applicability to different settings and dependent variables. In 4 experiments, the integration of these 2 areas allows us to show that (a) participants spontaneously create temporal contexts in the absence of explicit instructions; (b) cues can be used to retrieve an old temporal context and the information associated with other cues that were trained in that context; and (c) the memory of a retrieved temporal context can be updated with information from the current situation that does not fit well with the retrieved memory, thereby helping participants to best adapt their behavior to the future changes of the environment.


Subject(s)
Association Learning/physiology , Cues , Memory, Episodic , Adult , Humans , Time Factors , Young Adult
16.
Can J Exp Psychol ; 65(3): 192-9, 2011 Sep.
Article in English | MEDLINE | ID: mdl-21639611

ABSTRACT

We continue the process of investigating the probabilistic paired associate paradigm in an effort to understand the memory access control processes involved and to determine whether the memory structure produced is in transition between episodic and semantic memory. In this paradigm two targets are probabilistically paired with a cue across a large number of short lists. Participants can recall the target paired with the cue in the most recent list (list specific test), produce the first of the two targets that have been paired with that cue to come to mind (generalised test), and produce a free association response (semantic test). Switching between a generalised test and a list specific test did not produce a switching cost indicating a general similarity in the control processes involved. In addition, there was evidence for a dissociation between two different strength manipulations (amount of study time and number of cue-target pairings) such that number of pairings influenced the list specific, generalised and the semantic test but amount of study time only influenced the list specific and generalised test.


Subject(s)
Attention , Language , Memory , Semantics , Adult , Association , Canada , Cues , Humans , Psycholinguistics , Psychological Tests , Visual Perception , Young Adult
17.
Int J Nurs Stud ; 48(11): 1436-44, 2011 Nov.
Article in English | MEDLINE | ID: mdl-21669432

ABSTRACT

BACKGROUND: There is a need for simple multimedia training programs designed to upskill the dementia care workforce. A DVD-based training program entitled RECAPS and MESSAGE has been designed to provide caregivers with strategies to support memory and communication in people with dementia. OBJECTIVES: The aims of this study were: (1) to evaluate the effects of the RECAPS and MESSAGE training on knowledge of support strategies, and caregiver satisfaction, in nursing home care staff, and (2) to evaluate staff opinion of the training. DESIGN: A multi-centre controlled pretest-posttest trial was conducted between June 2009 and January 2010, with baseline, immediately post-training and 3-month follow-up assessment. SETTING: Four nursing homes in Queensland, Australia. PARTICIPANTS: All care staff were invited to participate. Of the 68 participants who entered the study, 52 (37 training participants and 15 controls) completed outcome measures at baseline and 3-month follow-up. 63.5% of participants were nursing assistants, 25% were qualified nurses and 11.5% were recreational/activities officers. METHODS: The training and control groups were compared on the following outcomes: (1) knowledge of memory and communication support strategies, and (2) caregiver satisfaction. In the training group, the immediate effects of training on knowledge, and the effects of role (nurse, nursing assistant, recreational staff) on both outcome measures, were also examined. Staff opinion of the training was assessed immediately post-training and at 3-month follow-up. RESULTS: The training group showed a significant improvement in knowledge of support strategies from baseline to immediately post-training (p=0.001). Comparison of the training and control groups revealed a significant increase in knowledge for the training group (p=0.011), but not for the control group (p=0.33), between baseline and 3-month follow-up. Examination of caregiver satisfaction by care staff role in the training group revealed that only the qualified nurses showed higher levels of caregiver satisfaction at 3-month follow-up (p=0.013). Staff rated the training positively both for usefulness and applicability. CONCLUSION: The RECAPS and MESSAGE training improved nursing home care staff's knowledge of support strategies for memory and communication, and gains were maintained at 3-month follow-up. Moreover, the training was well received by staff.


Subject(s)
Caregivers/education , Dementia/nursing , Inservice Training/standards , Memory , Nursing Homes , Nursing Staff , Dementia/psychology , Humans , Queensland , Workforce
18.
Int Psychogeriatr ; 23(2): 256-63, 2011 Mar.
Article in English | MEDLINE | ID: mdl-20849676

ABSTRACT

BACKGROUND: Difficulties with memory and communication are prominent and distressing features of dementia which impact on the person with dementia and contribute to caregiver stress and burden. There is a need to provide caregivers with strategies to support and maximize memory and communication abilities in people with dementia. In this project, a team of clinicians, researchers and educators in neuropsychology, psychogeriatrics, nursing and speech pathology translated research-based knowledge from these fields into a program of practical strategies for everyday use by family and professional caregivers. METHODS: From the available research evidence, the project team identified compensatory or facilitative strategies to assist with common areas of difficulty, and structured these under the mnemonics RECAPS (for memory) and MESSAGE (for communication). This information was adapted for presentation in a DVD-based education program in accordance with known characteristics of effective caregiver education. RESULTS: The resultant DVD comprises (1) information on the nature and importance of memory and communication in everyday life; (2) explanations of common patterns of difficulty and preserved ability in memory and communication across the stages of dementia; (3) acted vignettes demonstrating the strategies, based on authentic samples of speech in dementia; and (4) scenarios to prompt the viewer to consider the benefits of using the strategies. CONCLUSION: Using a knowledge-translation framework, information and strategies can be provided to family and professional caregivers to help them optimize residual memory and communication in people with dementia. Future development of the materials, incorporating consumer feedback, will focus on methods for enabling wider dissemination.


Subject(s)
Caregivers/psychology , Communication , Dementia/psychology , Memory , Translational Research, Biomedical , Activities of Daily Living/psychology , Aged , Caregivers/education , Dementia/therapy , Humans
19.
J Exp Psychol Appl ; 16(1): 96-108, 2010 Mar.
Article in English | MEDLINE | ID: mdl-20350047

ABSTRACT

Corporate sponsorship of sports, causes, and the arts has become a mainstream communications tool worldwide. The unique marketing opportunities associated with major events also attract nonsponsoring companies seeking to form associations with the event (ambushing). There are strategies available to brands and events which have been ambushed; however, there is only limited information about the effects of those strategies on attainment of sponsorship objectives. In Experiment 1, university staff and students participated by studying paragraphs linking a sponsor to a novel event. Relative to each sponsor-event pair, they then studied one of three different messages about a competitor. Results find a message which linked the competitor and the event increased competitor recall given the event as a cue and event recall given the competitor as a cue. These effects were moderated if there was information about the competitor not being the sponsor. In Experiment 2 ambushing and counter-ambushing information was presented over 2 days. Both types of messages increased competitor recall given the event as a cue and event recall given the competitor as a cue. In addition, "not sponsor" information was not always used even when it should have been recallable. The results can be explained if participants are using three cues: a specific cue such as a brand name, a contextual cue, and a category cue, such as the concept of an event. Findings suggest to sponsoring firms and event properties that counter-ambushing communications may have the unintended effect of strengthening an ambusher-event relationship in memory.


Subject(s)
Community-Institutional Relations , Helping Behavior , Memory/physiology , Social Support , Sports , Adolescent , Adult , Cues , Female , Humans , Male , Middle Aged , Young Adult
20.
J Exp Psychol Learn Mem Cogn ; 36(1): 147-59, 2010 Jan.
Article in English | MEDLINE | ID: mdl-20053051

ABSTRACT

We examined associative and item recognition using the maintenance rehearsal paradigm. Our intent was to control for mnemonic strategies; to produce a low, graded level of learning; and to provide evidence of the role of attention in long-term memory. An advantage for low-frequency words emerged in both associative and item recognition at very low levels of learning. This early emergence casts doubt on explanations based on the traditional concept of recollection. A comparison of false alarms supports a role for item information or the joint use of cues but not familiarity in producing associative false alarms. We may also have found a way to measure the amount of attention being paid to a to-be-learned item or pair, independently of memory performance on the attended item. This result may be an important step in determining whether coherent theories about the role of attention in long- and short-term memory can be created. (PsycINFO Database Record (c) 2009 APA, all rights reserved).


Subject(s)
Association Learning/physiology , Practice, Psychological , Recognition, Psychology/physiology , Analysis of Variance , Attention/physiology , Humans , Mathematics , Memory, Short-Term/physiology , Mental Recall/physiology , Neuropsychological Tests , Photic Stimulation , Time Factors , Vocabulary
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