Gendered Language in Interactive Discourse.

Over two studies, we examined the nature of gendered language in interactive discourse. In the first study, we analyzed gendered language from a chat corpus to see whether tokens of gendered language proposed in the gender-as-culture hypothesis (Maltz and Borker in Language and social identity. Cambridge University Press, Cambridge, pp 196-216, 1982) can be found in interactive language. Of the eight tokens examined only three were found to differ in the hypothesized direction, and these only in male-male dyads. In the second study, we trained a male and a female confederate to use either male or female gendered tokens found to be reliable in Study One in their chats with participants. Our design permits disentangling of effects due to knowledge of the gender of the interlocutors and use of specific language tokens. We find that use of language tokens by the confederate promoted use of the same token by their interlocutor, regardless of knowledge of the confederate's gender. Moreover use of tokens consistent or inconsistent with visible gender influenced how the interlocutor perceived the confederate. Taken together these data are inconsistent with either the notion that gendered language is context independent (as suggested in the gender-as-culture hypothesis) or the notion that gendered language only emerges when gender is made salient, as would, in these studies, occur in mixed-gendered groups.

Conformity in a generative linguistic task: the role of category and strategic nonword use.

Marsh, Ward, and Landau (1999) demonstrated that participants asked to create novel words use elements of sample nonwords they are given, even when instructed to avoid use of the examples. In four studies, we replicated the effect of conformity to sample nonwords and found the effect was not influenced by the semantic category of the words unless those words shared orthographic characteristics. We found that although we could increase conformity to examples when word exemplars were grouped by category, it was likely that much of this increase was strategically driven. We propose that the presence of the sample non-words, presented in groups with the same word rules, created an orthographic category used by participants in the word creation task.