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J Health Care Mark ; 11(2): 24-32, 1991 Jun.
Article in English | MEDLINE | ID: mdl-10111399

ABSTRACT

Little empirical research has examined the organizational factors that influence the extent to which health care providers engage in customer-oriented behaviors. The authors examine the influence of role ambiguity, role conflict, and job satisfaction on the customer-oriented behaviors of home health care representatives. Managerial implications based on the study findings are discussed.


Subject(s)
Allied Health Personnel/psychology , Consumer Behavior , Home Care Services , Personnel Management/methods , Community-Institutional Relations , Evaluation Studies as Topic , Humans , Job Satisfaction , Marketing of Health Services/methods , Models, Psychological , Role , Surveys and Questionnaires , United States , Workforce
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