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1.
Building the data intensive hospital.
Inguanzo, J M; Pol, L.
Hosp Health Netw ; 67(19): 80, 1993 Oct 05.
Article in English | MEDLINE | ID: mdl-8401703

Subject(s)
Data Collection/standards , Hospital Information Systems/trends , Consumer Behavior/statistics & numerical data , Planning Techniques , United States
2.
Taking a serious look at patient expectations.
Inguanzo, J M.
Hospitals ; 66(17): 68, 1992 Sep 05.
Article in English | MEDLINE | ID: mdl-1511972

Subject(s)
Hospital-Patient Relations , Patient Satisfaction , Quality of Health Care , Health Services Research/methods , Social Perception , United States
3.
Communicating mission: research is vital.
Inguanzo, J M.
Hospitals ; 65(15): 45-6, 1991 Aug 05.
Article in English | MEDLINE | ID: mdl-2071104

Subject(s)
Community-Institutional Relations , Hospitals, Voluntary/organization & administration , Marketing of Health Services/methods , Communication , Data Collection , Evaluation Studies as Topic , Organizational Objectives , Public Opinion , Research , United States
4.
Smart consumers present a marketing challenge.
Christenson, M; Inguanzo, J M.
Hospitals ; 63(16): 42-4, 46, 48, 1989 Aug 20.
Article in English | MEDLINE | ID: mdl-2759593

Subject(s)
Consumer Behavior/statistics & numerical data , Marketing of Health Services , Advertising , Data Collection , Decision Making , Hospitalization , Referral and Consultation , United States
5.
Patient satisfaction levels decline slightly in 1989.
Christenson, M; Inguanzo, J M.
Hospitals ; 63(16): 43, 1989 Aug 20.
Article in English | MEDLINE | ID: mdl-2759594

Subject(s)
Consumer Behavior/trends , Quality of Health Care , Ambulatory Care/standards , Hospitals/standards , Statistics as Topic , United States
6.
Market research: 'Let the buyer beware'.
Inguanzo, J M.
Hospitals ; 63(5): 80, 1989 Mar 05.
Article in English | MEDLINE | ID: mdl-2917761

Subject(s)
Hospital Administration , Marketing of Health Services/standards , Contract Services/standards , Decision Making , Professional Competence , United States
7.
Maintaining your hospital's share of the existing senior market.
Inguanzo, J M; Schleff, T.
Trustee ; 41(1): 18-9, 1988 Jan.
Article in English | MEDLINE | ID: mdl-10286715

Subject(s)
Health Services for the Aged , Hospitals , Marketing of Health Services , Aged , Demography , Humans , United States
8.
Consumer expectations on the rise: 1984-86 data.
Inguanzo, J M; Dameier, B.
Trustee ; 40(7): 20-1, 1987 Jul.
Article in English | MEDLINE | ID: mdl-10282893

Subject(s)
Consumer Behavior , Hospitals/standards , Marketing of Health Services , Decision Making , United States
9.
Targeting consumer needs through marketing research.
Inguanzo, J M.
Trustee ; 39(11): 17-22, 1986 Nov.
Article in English | MEDLINE | ID: mdl-10279153

ABSTRACT

The importance of marketing research in health care has increased dramatically in recent years as hospitals grapple to maintain a place in today's uncertain market. This article examines how marketing research can enhance the effectiveness of your hospital's internal and external communications by identifying programs and services considered most important by consumers.


Subject(s)
Health Services Needs and Demand , Health Services Research , Hospital Administration , Marketing of Health Services , Research , United States
10.
Insurance coverage drives consumer behavior.
Inguanzo, J M; Harju, M.
Hospitals ; 59(21): 91-2, 1985 Nov 01.
Article in English | MEDLINE | ID: mdl-4054879

Subject(s)
Community Participation/economics , Health Services/statistics & numerical data , Insurance, Health , Choice Behavior , Data Collection , Health Benefit Plans, Employee , Humans , United States
11.
Affluent consumers most discriminating: survey.
Inguanzo, J M; Harju, M.
Hospitals ; 59(19): 84, 86, 1985 Oct 01.
Article in English | MEDLINE | ID: mdl-4043941

Subject(s)
Community Participation , Hospitals/standards , Marketing of Health Services , Costs and Cost Analysis , Data Collection , Home Care Services , Medical Indigency , Quality of Health Care , Socioeconomic Factors , United States
12.
What's the market for HMOs and PPAs?
Inguanzo, J M; Harju, M.
Hospitals ; 59(17): 74-5, 1985 Sep 01.
Article in English | MEDLINE | ID: mdl-4029925

Subject(s)
Community Participation , Health Maintenance Organizations/trends , Insurance, Health/trends , Preferred Provider Organizations/trends , Data Collection , Health Services Needs and Demand , Humans , Socioeconomic Factors , United States
13.
What's the market for outpatient surgery?
Inguanzo, J M; Harju, M.
Hospitals ; 59(15): 55-7, 1985 Aug 01.
Article in English | MEDLINE | ID: mdl-4018759

Subject(s)
Consumer Behavior , Marketing of Health Services , Outpatient Clinics, Hospital/statistics & numerical data , Surgicenters/statistics & numerical data , Ambulatory Surgical Procedures/statistics & numerical data , United States
14.
Hospitals still dominate emergency care market.
Inguanzo, J M; Harju, M.
Hospitals ; 59(13): 84-5, 1985 Jul 01.
Article in English | MEDLINE | ID: mdl-4007832

Subject(s)
Emergency Service, Hospital/statistics & numerical data , Public Opinion , Age Factors , Data Collection , Humans , Socioeconomic Factors , United States
15.
What's the market for emergency care?
Inguanzo, J M; Harju, M.
Hospitals ; 59(11): 53-4, 1985 Jun 01.
Article in English | MEDLINE | ID: mdl-3997110

Subject(s)
Consumer Behavior , Emergency Service, Hospital/statistics & numerical data , Adolescent , Adult , Aged , Child , Child, Preschool , Data Collection , Humans , Marketing of Health Services , United States
16.
Consumer satisfaction with hospitalization.
Inguanzo, J M; Harju, M.
Hospitals ; 59(9): 81-3, 1985 May 01.
Article in English | MEDLINE | ID: mdl-3988264

Subject(s)
Consumer Behavior , Hospitals/standards , Attitude of Health Personnel , Data Collection , Food Service, Hospital/standards , Nursing Service, Hospital/standards , Patient Credit and Collection/standards , Patients' Rooms/standards , United States
17.
How do consumers receive local health care information?
Inguanzo, J M; Harju, M.
Hospitals ; 59(7): 74-6, 1985 Apr 01.
Article in English | MEDLINE | ID: mdl-3979992

Subject(s)
Health Education/methods , Information Services/statistics & numerical data , Hospitals , Humans , Marketing of Health Services/methods , Physicians, Family , United States
18.
What makes consumers select a hospital?
Inguanzo, J M; Harju, M.
Hospitals ; 59(6): 90-4, 1985 Mar 16.
Article in English | MEDLINE | ID: mdl-3972383

Subject(s)
Community Participation , Hospitals/statistics & numerical data , Adult , Aged , Data Collection , Demography , Female , Humans , Male , Marketing of Health Services , Middle Aged , Physicians , United States
19.
Are consumers sensitive to hospital costs?
Inguanzo, J M; Harju, M.
Hospitals ; 59(3): 68-9, 1985 Feb 01.
Article in English | MEDLINE | ID: mdl-3967884

Subject(s)
Community Participation/economics , Costs and Cost Analysis , Economics, Hospital , Age Factors , Data Collection , Humans , Sex Factors , Socioeconomic Factors , United States
20.
Creating a market niche.
Inguanzo, J M; Harju, M.
Hospitals ; 59(1): 62-4, 67, 1985 Jan 01.
Article in English | MEDLINE | ID: mdl-3965381

Subject(s)
Community Participation , Marketing of Health Services , Awareness , Data Collection , Hospitals , Socioeconomic Factors , United States
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