An efficient Bayesian observer model of attractive and repulsive temporal context effects when perceiving multistable dot lattices.

In multistable dot lattices, the orientation we perceive is attracted toward the orientation we perceived in the immediately preceding stimulus and repelled from the orientation for which most evidence was present previously (Van Geert, Moors, Haaf, & Wagemans, 2022). Theoretically-inspired models have been proposed to explain the co-occurrence of attractive and repulsive context effects in multistable dot lattice tasks, but these models artificially induced an influence of the previous trial on the current one without detailing the process underlying such an influence (Gepshtein & Kubovy, 2005; Schwiedrzik et al., 2014). We conducted a simulation study to test whether the observed attractive and repulsive context effects could be explained with an efficient Bayesian observer model (Wei & Stocker, 2015). This model assumes variable encoding precision of orientations in line with their frequency of occurrence (i.e., efficient encoding) and takes the dissimilarity between stimulus space and sensory space into account. An efficient Bayesian observer model including both a stimulus and a perceptual level was needed to explain the co-occurrence of both attractive and repulsive temporal context effects. Furthermore, this model could reproduce the empirically observed strong positive correlation between individuals' attractive and repulsive effects (Van Geert et al., 2022), by assuming a positive correlation between temporal integration constants at the stimulus and the perceptual level. To conclude, the study brings evidence that efficient encoding and likelihood repulsion on the stimulus level can explain the repulsive context effect, whereas perceptual prior attraction can explain the attractive temporal context effect when perceiving multistable dot lattices.

A value accumulation account of unhealthy food choices: testing the influence of outcome salience under varying time constraints.

People often engage in unhealthy eating despite having an explicit goal to follow a healthy diet, especially under certain conditions such as a lack of time. A promising explanation from the value accumulation account is that food choices are based on the sequential consideration of the values of multiple outcomes, such as health and taste outcomes. Unhealthy choices may result if taste is considered before health. We examined whether making a health outcome more salient could alter this order, thereby leading to more healthy choices even under time pressure. Two studies examined the time-dependent effect of outcome values and salience on food choices. Participants first completed priming trials on which they rated food items on healthiness (health condition), tastiness (taste condition), or both healthiness and tastiness (control condition). They then completed blocks of binary choice trials between healthy and tasty items. The available response time was manipulated continuously in Study 1 (N = 161) and categorically in Study 2 (N = 318). As predicted, results showed that the values of health and taste outcomes influenced choices and that priming led to more choices in line with the primed outcomes even when time was scarce. We did not obtain support for the prediction that the priming effect is time-dependent in the sense that primed outcomes are considered before non-primed outcomes. Together, these findings suggest that increasing the value and salience of a health outcome may be effective ways to increase healthy choices, even under poor conditions such as time pressure.