The importance of tangible and intangible factors in human-carnivore coexistence.

Conflict with humans is one of the major threats facing the world's remaining large carnivore populations, and understanding human attitudes is key to improving coexistence. We surveyed people living near Hwange National Park about their attitudes toward coexisting with lions. We used ordinal regression models with the results of the survey to investigate the importance of a range of tangible and intangible factors on attitudes. The variables investigated included the costs and benefits of wildlife presence, emotion, culture, religion, vulnerability, risk perception, notions of responsibility, and personal value orientations. This was for the purpose of effectively tailoring conservation efforts but also for ethical policy making. Intangible factors (e.g., fear and ecocentric values) were as important as, if not more important than, tangible factors (such as livestock losses) for understanding attitudes, based on the effect sizes of these variables. The degree to which participants' fear of lions interfered with their daily activities was the most influential variable. The degree to which benefits accrue to households from the nearby protected area was also highly influential, as was number of livestock lost, number of dependents, ecocentric value orientation, and participation in conflict mitigation programs. Contrary to what is often assumed, metrics of livestock loss did not dominate attitudes to coexistence with lions. Furthermore, we found that socioeconomic variables may appear important when studied in isolation, but their effect may disappear when controlling for variables related to beliefs, perceptions, and past experiences. This raises questions about the widespread reliance on socioeconomic variables in the field of human-wildlife conflict and coexistence. To facilitate coexistence with large carnivores, we recommend measures that reduce fear (through education and through protective measures that reduce the need to be fearful), reduction of livestock losses, and ensuring local communities benefit from conservation. Ecocentric values also emerged as influential, highlighting the need to develop conservation initiatives tailored to local values.

Importancia de los Factores Tangibles e Intangibles en la Coexistencia Humanos-Carnívoros Resumen Los conflictos con humanos son una de las principales amenazas que enfrentan las poblaciones permanentes de grandes carnívoros del planeta y el entendimiento de las actitudes humanas es importante para mejorar la coexistencia. Preguntamos a las personas que viven cerca del Parque Nacional Hwange sobre su postura hacia la coexistencia con leones. Usamos modelos de regresión ordinal en los resultados del cuestionario para investigar la importancia de una gama de factores tangibles e intangibles para estas posturas. Las variables investigadas incluyeron el costo y beneficio de la presencia de fauna, emociones, cultura, religión, vulnerabilidad, percepción de riesgos, nociones de la responsabilidad y orientaciones de valor personal. Realizamos esto con el propósito de diseñar efectivamente los esfuerzos de conservación pero también para la generación de políticas éticas. Los factores intangibles (p. ej.: el miedo y los valores ecocéntricos) fueron tan importantes, si no es que más importantes, como los factores tangibles (como la pérdida de cabezas de ganado) para el entendimiento de las actitudes, con base en los tamaños del efecto de estas variables. El grado al que el miedo que los participantes sienten por los leones interfiere con sus actividades diarias fue la variable con mayor influencia. El grado al que los hogares del área protegida cercana devengan beneficios también tuvo una influencia alta, como lo tuvo el número de cabezas de ganado perdidas, el número de dependientes, la orientación de los valores ecocéntricos y la participación en programas de mitigación del conflicto. Contrario a lo que frecuentemente se asume, las medidas de la pérdida de cabezas de ganado no dominó sobre las actitudes por la coexistencia con leones. Más allá, encontramos que las variables socioeconómicas pueden parecer importantes cuando se estudian de manera aislada pero su efecto puede desaparecer cuando se controlan las variables relacionadas con las creencias, percepciones y experiencias pasadas. Esto genera preguntas sobre la dependencia hacia las variables socioeconómicas en el área de estudios de conflictos y coexistencia entre humanos y fauna. Para facilitar la coexistencia con carnívoros mayores recomendamos tomar medidas que reduzcan el miedo (por medio de la educación y medidas de protección que reduzcan la necesidad de vivir con miedo), la disminución de la pérdida de cabezas de ganado y garantizarles a las comunidades locales los beneficios que proporciona la conservación. Los valores ecocéntricos también surgieron como influyentes, lo que resalta la necesidad de desarrollar iniciativas de conservación adaptadas a los valores locales.

Cecil: A Moment or a Movement? Analysis of Media Coverage of the Death of a Lion, Panthera leo.

The killing of a satellite-tagged male lion by a trophy hunter in Zimbabwe in July 2015 provoked an unprecedented media reaction. We analyse the global media response to the trophy hunting of the lion, nicknamed "Cecil", a study animal in a long-term project run by Oxford University's Wildlife Conservation Research Unit (WildCRU). We collaborated with a media-monitoring company to investigate the development of the media coverage spatially and temporally. Relevant articles were identified using a Boolean search for the terms Cecil AND lion in 127 languages. Stories about Cecil the Lion in the editorial media increased from approximately 15 per day to nearly 12,000 at its peak, and mentions of Cecil the Lion in social media reached 87,533 at its peak. We found that, while there were clear regional differences in the level of media saturation of the Cecil story, the patterns of the development of the coverage of this story were remarkably similar across the globe, and that there was no evidence of a lag between the social media and the editorial media. Further, all the main social media platforms appeared to react in synchrony. This story appears to have spread synchronously across media channels and geographically across the globe over the span of about two days. For lion conservation in particular, and perhaps for wildlife conservation more generally, we speculate that the atmosphere may have been changed significantly. We consider the possible reasons why this incident provoked a reaction unprecedented in the conservation sector.