ABSTRACT
This study seeks to explore the intricate relationship between total quality management (TQM) and environmental performance (EP), incorporating the mediating role of green manufacturing practices (GMPs). Additionally, the study examines the moderating impact of environmental strategy on the connections between GMPs and EP. Data were collected through a questionnaire distributed to managers of manufacturing small and medium-sized enterprises (SMEs) and were subjected to analysis using structural equation modeling. The results reveal a positive and significant impact of TQM on EP. Furthermore, the findings suggest that GMPs partially mediate the association between TQM and EP, while the anticipated moderating effect of environmental strategy between GMPs and EP is also supported in this study. These outcomes hold valuable implications for enhancing the environmental performance of SMEs through the integration of TQM and GMPs. It is important to note that this research exclusively focuses on manufacturing SMEs; therefore, future studies should extend their examination of this concept to other industries. Additionally, the study's findings provide a valuable roadmap for SME administrators aiming to elevate their environmental performance.
