ABSTRACT
Meat consumption is influenced by a variety of factors including feelings of affinity towards farm animals. The goal of this study was to examine the relationship between solidarity with animals, attitudes towards the treatment of animals and antibiotics use in livestock, and pork consumption. Data were drawn from a sample of 265 respondents in the US. Correlation and mediation analyses were performed. The results indicate a moderate but positive correlation between solidarity with animals and proecological beliefs. The association between attitudes towards the treatment of farm animals, aspects of the attitudes towards antibiotic use and solidarity with animals was also positive. We also find that proecological beliefs and concerns about the treatment of farm animals negatively influenced consumption. The effect of attitudes towards antibiotic use and solidarity with animals on consumption were however fully mediated by proecological beliefs. The results suggest that social identification with animals can play a significant role in food choice. However, its effect is part of a broader connection to nature. Holistic approaches are therefore required to address livestock production practices that may be considered unnatural.
