ABSTRACT
We conducted two experiments to investigate the psychological factors affecting the attractiveness of composite faces. Feminised or juvenilised Japanese faces were created by morphing between average male and female adult faces or between average male (female) adult and boy (girl) faces. In experiment 1, we asked the participants to rank the attractiveness of these faces. The results showed moderately juvenilised faces to be highly attractive. In experiment 2, we analysed the impressions the participants had of the composite faces by the semantic-differential method and determined the factors that largely affected attractiveness. On the basis of the factor scores, we plotted the faces in factor spaces and analysed the locations of attractive faces. We found that most of the attractive juvenilised faces involved impressions corresponding to an augmentation of femininity, characterised by the factors of 'elegance', 'mildness', and 'youthfulness', which the attractive faces potentially had.
