Environmental Attitudes in 28 European Countries Derived From Atheoretically Compiled Opinions and Self-Reports of Behavior.

People differ in their personal commitment to fighting climate change and protecting the environment. The question is, can we validly measure people's commitment by what they say and what they claim they do in opinion polls? In our research, we demonstrate that opinions and reports of past behavior can be aggregated into comparable depictions of people's personal commitment to fighting climate change and protecting the environment (i.e., their environmental attitudes). In contrast to the commonly used operational scaling approaches, we ground our measure of people's environmental attitudes in a mathematically formalized psychological theory of the response process-the Campbell paradigm. This theory of the response process has already been extensively validated, and its relevance for manifest behavior has repeatedly been shown as well. In our secondary analysis of Eurobarometer data (N = 27,998) from 28 European countries, we apply the Campbell paradigm to a set of indicators that was not originally collected to be aggregated into a single scale. With our research, we propose a distinct way to measure behavior-relevant environmental attitudes that can be used even with a set of indicators that was originally atheoretically compiled. Overall, our study suggests that the Campbell paradigm provides a sound psychological measurement theory that can be applied to cross-cultural comparisons in the environmental protection domain.

How to make nonhumanoid mobile robots more likable: Employing kinesic courtesy cues to promote appreciation.

Service robots that mimic human social behavior can appear polite. We tested the social and behavioral efficacy and legibility of two kinesic courtesy cues on people's approval of a service robot. In a repeated-measures design, 29 volunteers were randomly assigned to two test situations: A participant and the robot simultaneously approached a bottleneck either next to each other or from opposite ends. Nested within these two situations were three courtesy cue conditions: The robot moved without any explicit courtesy cues, stopped, or moved aside and then stopped. We found statistically significant effects of the courtesy cues on people's self-reported appreciation and the legibility of the robot's motion. Behavioral observations indicated that the robot exhibiting two courtesy cues was less disruptive to the human's own actions and was thus more behaviorally effective. This research demonstrates that kinesic politeness cues can be used effectively in the motion design of service robots.

The Campbell Paradigm as a Behavior-Predictive Reinterpretation of the Classical Tripartite Model of Attitudes.

In this article, we introduce the "Campbell Paradigm" as a novel variant of Rosenberg and Hovland's (1960) tripartite model of attitudes. The Campbell Paradigm is based on a highly restricted measurement model that speaks of a compensatory relation between a person's latent attitude and the costs that come with any specific behavior. It overcomes the overarching weakness of the original tripartite model (i.e., its relative irrelevance for actual behavior) and offers a parsimonious explanation for behavior. Even though this seems attractive, we also discuss why the paradigm has not gained momentum in the 50 years since it was originally proposed by Donald T. Campbell. To demonstrate the paradigm's suitability even when implemented with an unrefined instrument in a domain where it has not been used previously, we apply the paradigm to a classic data example from attitude research from the 1984 US presidential election to account for the electorate's voting intentions and actual voting behaviors.

Childhood Origins of Young Adult Environmental Behavior.

Prospective, longitudinal analyses revealed that over a 12-year period from ages 6 to 18, individuals who grew up with mothers with more proenvironmental attitudes engaged in more proenvironmental behavior as young adults. A similar marginal association was uncovered between mothers' proenvironmental behaviors and the proenvironmental behavior of their young adult offspring. Maternal educational attainment, but not political ideology, was also associated with more proenvironmental behavior as children matured. Moreover, childhood time spent outdoors was positively associated with increased environmentally responsible behavior in young adulthood. Interestingly, one's own childhood proenvironmental behavior and attitude, at least as assessed at age 6, bear little on one's eventual proenvironmental behavior as a young adult. Finally, among this set of childhood factors, maternal education and childhood time spent outdoors were independent predictors of positive changes in environmental behavior from early childhood to young adulthood.

Understanding the foot-in-the-door effect as a pseudo-effect from the perspective of the Campbell paradigm.

Compliance with a small request (a metaphorical foot-in-the-door) promotes compliance with a subsequent big request. Whereas some explanations expect a drop in the behavioural costs of the big request, others suspect that the effect comes from boosting the underlying attitude. However, evidence for both explanations is equivocal and circumstantial, at best. Drawing on what Kaiser et al. (2010) call the Campbell paradigm, we present an integrative account: Compliance with any request demands a corresponding attitude to counterbalance the costs of the request. In our research, 229 participants were randomly assigned to either a foot-in-the-door (i.e., initially asked to sign a pro-environmental petition) or a control condition. Small-request-compliant participants were more likely than control participants to also comply with the big request and to continue filling out environmental-issues-related questionnaires. However, this foot-in-the-door effect occurred without diminishing behavioural costs or increasing attitude levels. Accordingly, the greater likelihood of small-request-compliant participants to also comply with the big request can be parsimoniously explained by baseline variability in people's attitude levels that manifests in their compliance with the initial request. We conclude that several of the foot-in-the-door effects reported in the literature carry the risk of representing mere pseudo-effects.

The Campbell paradigm as a conceptual alternative to the expectation of hypocrisy in contemporary attitude research.

Hypocrisy-professing a general attitude without implementing corresponding attitude-relevant behavior-is, according to Ajzen and Fishbein (2005), commonly found in attitude research that aims to explain individual behavior. We conducted two studies that adopted the Campbell paradigm, an alternative to the traditional understanding of attitudes. In a laboratory experiment, we found that specific attitude-relevant cooperation in a social dilemma was a function of people's pre-existing general environmental attitude. In a quasi-experiment, we corroborated the reverse as well; engagement in attitude-relevant dietary practices was indicative of environmental attitude. When using Campbellian attitude measures, there is no room for hypocrisy: People put their general attitudes into specific attitude-relevant practices, and differences in people's general attitudes can be derived from their attitude-relevant behavior.

Attitudes and defaults save lives and protect the environment jointly and compensatorily: understanding the behavioral efficacy of nudges and other structural interventions.

A better understanding of when and why nudges (e.g., defaults, visibility or accessibility alterations) and other structural behavior-change measures work or fail can help avoid subsequent surprises such as unexpected political opposition. In this paper, we challenge the unilateral focus on structural interventions-which seemingly control people's behavioral decisions-as such a focus ignores the flipside-namely, attitudes or, as they are called in economics, preferences. We argue for a conceptual understanding of individual behavior that views personal attitudes and behavioral costs as its two separate compensatorily effective determinants. This classical understanding was reintroduced into attitude research as the Campbell paradigm. In the logic of the Campbell paradigm, a person's attitude becomes obvious in the face of the behavioral costs the person surmounts. Technically, individual attitudes reveal themselves in a set of cost-dependent transitively ordered performances. Behavioral costs in turn reflect the structural boundary conditions that are relevant as obstructive and/or supportive environmental forces that generically affect a specific behavior. So far, our research on people's attitudes toward environmental protection has demonstrated that the Campbell paradigm-and thus its conceptual account of individual behavior-holds true for approximately 95% of the people in a given society.

Health performance of individuals within the Campbell paradigm.

In this paper, we developed a comprehensive health performance measure that formally links individual health attitudes with the likelihood of engaging in a wide variety of health-related behaviours from various domains such as sustenance, hygiene, and physical exercise. Within what Kaiser, Byrka, and Hartig (2010) call the Campbell paradigm, we equated general health attitude with what a person does to retain or promote his or her health. Thus, health behaviours, on one hand, were expected to form a homogeneous, transitively ordered class of behaviours. On the other hand, the very behavioural class was in turn thought to be the basis from which an individual's health attitude could be directly assessed. A sample of 391 adults provided us with survey data containing different sets of health behaviours as well as variables and personality measures that had been corroborated as health-behaviour relevant in previous research. We found that self-reports of 50 behaviours and expressions of appreciation for 20 of these behaviours from various domains formed a transitively ordered class of activities. In contrast to the conventional view in health psychology, in which attitudes are regarded as a psychological cause behind individual behaviour, and in contrast to conventional findings in health psychology, where behaviours appear to fall into numerous sets of more or less distinct domains of health-enhancing activities (e.g., exercising or avoiding risks), our findings speak of the psychological and formal unity of health behaviour. Inevitably, attitude measures grounded in the Campbell paradigm gauge individual attitudes, and just as much, they measure the health performance of individuals.

Individual differences in the rubber-hand illusion: predicting self-reports of people's personal experiences.

Can we assess individual differences in the extent to which a person perceives the rubber-hand illusion on the basis of self-reported experiences? In this research, we develop such an instrument using Rasch-type models. In our conception, incorporating an object (e.g., a rubber hand) into one's body image requires various sensorimotor and cognitive processes. The extent to which people can meet these requirements thus determines how intensely people experience and, simultaneously, describe the illusion. As a consequence, individual differences in people's susceptibility to the rubber-hand illusion can be determined by inspecting reports of their personal experiences. The proposed model turned out to be functional in its capability to predict self-reports of people's experiences and to reliably assess individual differences in susceptibility to the illusion. Regarding validity, we found a small, but significant, correlation between individual susceptibility and proprioceptive drift. Additionally, we found that asynchrony, and tapping rather than stroking the fingers constrain the experience of the illusion.

Environmentalism as a trait: gauging people's prosocial personality in terms of environmental engagement.

According to Hardin (1968), environmental deterioration stems from self-interest undermining people's resource conservation in the collective interest. Not surprisingly, selfless prosocial motives, such as personal feelings of moral obligation, have often been recognized as a key force behind people's environmentalism. In our research, we anticipated that environmentalists-people with an inclination for pro-environmental engagement-would possess a propensity to generally act prosocially. In an extension of previous work, we expected that a well-established self-report measure of past conservation behavior would predict people's active participation in a psychological experiment. Based on subjects' degree of environmental engagement, originally established in 2003, we re-contacted a sample of 502 persons in 2005. Of these 502 (68.5% low, 31.5% high in environmentalism), 131 showed up for the announced experiment. Among those participants, we found that environmentalists' prosocial personalities were additionally reflected in their social value orientations. Ninety percent of the environmentalists turned out to be prosocials, whereas only 65% of the less environmentally engaged subjects were prosocials. Overall, our findings lend credit to a notion of environmentalism as an indicator of even subtle quantitative differences in a person's prosocial trait level. By and large, environmentalists acted more prosocially even in mundane activities unrelated to environmental conservation. Additional evidence comes from the commons dilemma experiment in which the participants partook. There, we generally found comparatively more cooperation with others for the collective good from people high in environmentalism. Our findings represent circumstantial evidence for a prosocial propensity dimension along which people differ, and which is also reflected in people's pro-environmental behavioral performance. If, however, environmentalism has to be regarded as indicative of a prosocial trait rather than a state-like motive, high hopes for moral norms and other prosocial motives in environmental conservation do not seem warranted.

Reviving Campbell's paradigm for attitude research.

Because people often say one thing and do another, social psychologists have abandoned the idea of a simple or axiomatic connection between attitude and behavior. Nearly 50 years ago, however, Donald Campbell proposed that the root of the seeming inconsistency between attitude and behavior lies in disregard of behavioral costs. According to Campbell, attitude- behavior gaps are empirical chimeras. Verbal claims and other overt behaviors regarding an attitude object all arise from one "behavioral disposition." In this article, the authors present the constituents of and evidence for a paradigm for attitude research that describes individual behavior as a function of a person's attitude level and the costs of the specific behavior involved. In the authors' version of Campbell's paradigm, they propose a formal and thus axiomatic rather than causal relationship between an attitude and its corresponding performances. The authors draw implications of their proposal for mainstream attitude theory, empirical research, and applications concerning attitudes.

Environmental attitude as a mediator of the relationship between psychological restoration in nature and self-reported ecological behavior.

Environmental attitude and ecological behavior were investigated in relation to the use of nature for psychological restoration. Specifically, with survey data from 468 German university students, the role of environmental attitude was investigated as a mediator of the restoration-behavior relationship. Assuming that positive experiences in nature can have a broad influence on environmental attitudes, the New Ecological Paradigm (NEP) scale, an attitudinal measure with broad scope, was adopted. Hierarchical regression analyses indicated partial mediation by environmental concern. The study helps to consolidate the restoration theme in the growing literature on positive motivations for ecological behavior.