ABSTRACT
I talk with many health care senior managers and executives. In their most candid moments, they admit to finding it hard to sleep at night. What's keeping them awake? The overwhelming demands of managing 21st century health care.
Subject(s)
Health Services Administration , Leadership , Organizational Innovation , Creativity , Health Services Research , Humans , Interviews as Topic , Models, Organizational , Organizational Culture , Problem Solving , Total Quality ManagementABSTRACT
Financial difficulties are threatening many healthcare organizations. To survive and target new markets of growth, strategic decision makers need to adapt existing business frameworks using the principle of disruptive innovation, which involves framing financial problems in a manner that incorporates changes in the marketplace and redefines solutions. Rather than emphasizing technological advances to capture shrinking, highly competitive markets, healthcare providers should consider the possibility of reaching largely untapped sources of revenue through a service line that is more convenient and less costly to consumers with less intensive needs.
