Theoretical Considerations for Communication Campaigns to Address Vaccine Hesitancy.

Vaccine hesitancy, declared one of the top-10 public health threats in 2019, has become a high priority for public health professionals. Health communication campaigns have the potential to be an effective component of health behavior interventions, including those to promote vaccination. There is limited research examining the effects of theory-based health communications campaigns focused on vaccine hesitancy. Communication campaigns that use stage-matched theoretical constructs as the basis for messages are more likely to be successful in encouraging vaccine uptake by organizing behavioral intent to vaccinate along each stage and identifying which theoretical constructs are most relevant to where individuals are in the behavior change process. This article focuses on the underlying factors affecting adult decisions to get vaccinated and proposes a model through which to segment populations and determine appropriate theory-based communication campaigns to address vaccine hesitancy.

Capitalizing on Social Media for Career Development.

Social media is powerful and has effective tools for career advancement. Health promotion professionals at all stages of their career can employ social media to develop their profile, network with a range of colleagues, and learn about jobs and other career-enhancing opportunities. This article focuses on several social media resources, describes their key functions for career development, and offers strategies for effective use. Steps in using social media include creating a personal profile, sharing products such as newsletters or publications, and locating volunteer and job opportunities. Learning skills to use social media effectively is important to advancing careers and to the expansion of the public health workforce.

Nontraditional Careers for Doctoral-Level Practitioners.

The doctoral degree has traditionally been considered the path to teaching and research careers. The degree also provides a strong set of skills that can be applied in leadership roles in public, private, and nonprofit sectors. Numerous career options exist for public health education professionals with doctoral degrees outside of the teaching and research fields. This commentary discusses nontraditional career paths for professionals with doctoral degrees in public health. Three public health professionals describe why they chose to pursue a doctoral degree and how they applied their respective degrees to their work outside of the traditional academic and research areas.

Lost in Translation: Adapting a Face-to-Face Course Into an Online Learning Experience.

Online education has grown dramatically over the past decade. Instructors who teach face-to-face courses are being called on to adapt their courses to the online environment. Many instructors do not have sufficient training to be able to effectively move courses to an online format. This commentary discusses the growth of online learning, common challenges faced by instructors adapting courses from face-to-face to online, and best practices for translating face-to-face courses into online learning opportunities.

Identifying and Applying for Professional Development Funding.

Participation in ongoing professional development can be critical for maintaining up-to-date knowledge in your field, as well as preparing for promotions and job changes. Career development activities may include formal classroom education, web-based courses, on-the-job training, workshops and seminars, professional conferences, and self-study programs. Developing a career development plan, cultivating a team to support your goals, and actively pursuing continuing education and skill-building opportunities are important across all career stages. However, the financial cost of these opportunities can often place them beyond reach. In this commentary, we summarize several potential sources for career development funding as well as best practices for completing the application process.

Getting the most out of professional associations.

In this commentary, three public health professionals working in diverse career settings share their perspectives on how to get the most out of professional associations. This article demonstrates how you can benefit from active involvement in your membership in professional associations and attending professional conferences. Methods to participate actively in your association include volunteering for one-time opportunities or standing committees, mentoring, and reviewing publications and manuscripts. Being active in professional organizations, such as the Society for Public Health Education, offers personal career development skill-building and opportunities for leadership and mentoring across all career stages. Experiences on how participation in professional organizations helped shape the authors' careers are shared.

Physician-patient interaction and hysterectomy decision making: the ENDOW study. Ethnicity, Needs, and Decisions of Women.

OBJECTIVE: To investigate physician-patient communication in the context of hysterectomy decision making. METHODS: A series of 17 focus groups with African American and white women (n=82) between the ages of 30 and 65 were run. Personal interviews with physicians (n=7) also were conducted. Transcripts were analyzed using NUD*IST software and note-based techniques. RESULTS: For both patients and physicians, the optimal physician-patient interaction would be for the physician to provide plain, usable information to the patient allowing the patient to make the hysterectomy decision. CONCLUSIONS: The current state of physician-patient interaction represents collaboration but not a shared approach approximating the deliberative model.