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Direct-to-consumer Marketing to People with Hemophilia.
Kucab, Philip; Stepanyan, Katelyn Dow; Fugh-Berman, Adriane.
PLoS Med ; 13(6): e1001996, 2016 06.
Article in English | MEDLINE | ID: mdl-27299305

ABSTRACT

Adriane Fugh-Berman and colleagues describe how strategies similar to those used to market drugs to physicians are directed towards people with hemophilia.


Subject(s)
Direct-to-Consumer Advertising/economics , Hemophilia A/drug therapy , Patients/psychology , Humans
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