ABSTRACT
The escalation of regulatory obligations in order to reshape and implement eco-friendly operations make it essential for firms to execute the related strategies and enhance their position in a competitive market. Scholars and practitioners, thereby, have aligned their search in the area of sustainability to get to know regarding activities that might improve the outcomes of business practices. To contribute in a particular area, the study attempts to explore the critical role of knowledge management, technological advancement, and green supply chain (SC) management on SBP in the presence of a moderator-leadership. China is used as a study sample, and the study model was evaluated through structural equation modelling. Statistical findings indicate that knowledge management, technological advancement, and green SC management have a positive influence on SBP in China. The findings reveal that leadership support significantly moderates knowledge management, technological advancement, green SC management, and SBP in China. These outcomes guide regulators in making regulations related to sustainable performance using the best practice of SC, technology advancement, and knowledge management.
