ABSTRACT
The general public and academic researchers alike have long recognized the importance of peer relations in the lives of young people. However, three issues are notably absent from the dominant models of peer influence. First, these models neglect the affective dimension of a youth's experiences. Second, the models tend to ascribe a passive role to the youth, a stance also reflected methodologically by the absence of the youth's voice. Third, the motivational component remains unspecified; that is, why does a youth conform to peer influence? Using a framework drawn from recent social psychological work on shame and related feelings, the present study collected qualitative data from twelve college students. The findings indicate that negative emotions play a role in peer influence, particularly feelings of inadequacy and isolation, as well as feeling ridiculed, all of which may be indicative of shame. Thus, shame-related feelings may be instrumental in motivating individuals to conform. A variety of directions for future research are suggested.
