ABSTRACT
BACKGROUND: Young people in Taiwan have become more liberal and active toward sex. Despite heavy investments of money, time, and effort, sexual education programs have generally lagged expectations. PURPOSE: Personality traits such as sexual sensation seeking are found to be significantly associated with risky sexual behaviors. This study, therefore, attempts to explore the link of sexual sensation seeking to acceptance by Taiwanese college students of cybersex, multiple sexual partners, and one-night stands. METHODS: A cross-sectional study was conducted using the multistage cluster sampling method. Five hundred sixteen students recruited from eight universities/colleges in Taiwan participated in this study, and 507 completed the self-report questionnaire. The valid response rate was 98.26%. RESULTS: The results reveal that high-sexual-sensation seekers were more likely than low-sexual-sensation seekers to accept cybersex, multiple sexual partners, and one-night stands. CONCLUSIONS/IMPLICATIONS FOR PRACTICE: This study suggests that the designers of campus-based health prevention campaigns should target campaign messages on high-sexual-sensation seekers using novel, thrilling, and complex messages to achieve safe sex educational campaign goals.