Effects of mobile phone distraction on pedestrians' crossing behavior and visual attention allocation at a signalized intersection: An outdoor experimental study.

With the rapid growth in mobile phone use worldwide, traffic safety experts have begun to consider the impact of mobile phone distractions on pedestrian crossing safety. This study sought to investigate how mobile phone distractions (music distraction, phone conversation distraction and text distraction) affect the behavior of pedestrians while they are crossing the street. An outdoor-environment experiment was conducted among 28 college student pedestrians. Two HD videos and an eye tracker were employed to record and analyze crossing behavior and visual attention allocation. The results of the research showed that the three mobile phone distractions cause different levels of impairment to pedestrians' crossing performance, with the greatest effect from text distraction, followed by phone conversation distraction and music distraction. Pedestrians distracted by music initiate crossing later, have increased pupil diameter, and reduce their scanning frequency, fixation points and fixation times toward traffic signal area priorities. In addition to the above effects, pedestrians distracted by phone conversation cross the street more slowly, direct fewer fixation points to the right traffic area, and spend less fixation time and lower average fixation duration on the left traffic area. Moreover, pedestrians distracted by texting look left and right less often and switch, distribute and maintain less visual attention on the traffic environment. These findings may inform researchers, policy makers, and pedestrians.

Psychological predictors of mobile phone use while crossing the street among college students: An application of the theory of planned behavior.

OBJECTIVE: As the prevalence of mobile phone use has increased globally, experts have verified the effects of mobile phone distraction on traffic safety. However, the psychological factors underlying pedestrians' decisions to use their mobile phones while crossing the street have received little attention. METHODS: The present study employed the theory of planned behavior (TPB) to investigate the psychological factors that influence pedestrians' intentions to use a mobile phone while crossing the street. The additional predictors of descriptive norms, moral norms, risk perception, mobile phone involvement, and perceived ability to compensate are included. RESULTS: Approximately 40% of participants reported having used a mobile phone while crossing during the previous week and 5.4% had been involved in crossing accidents due to mobile phone distractions. Hierarchical multiple regression analyses revealed overall support for the predictive utility of the TPB. The standard TPB variables accounted for 13.3% of variance in intentions after demographic variables were controlled, and the extended predictors contributed an additional 7.6% beyond the standard constructs. CONCLUSION: The current study revealed that attitude, perceived behavior control, descriptive norms, mobile phone involvement, and perceived ability to compensate all emerged as significant predictors of intentions. The findings could support the design of more effective safety campaigns and interventions to reduce pedestrians' distracted crossing behaviors.