How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power.

A significant characteristic of live streaming commerce is that popularity cues are tactically created and utilized to improve product sales, as atmospheric cues. However, research on live streaming commerce that investigates the effects of popularity cues is scarce. This study aims to reveal the role of popularity cues, including streamer popularity and product popularity, in promoting consumers' impulse purchase. Following the stimulus-organism-response paradigm, this study reveals the underlying mechanism. This study surveyed 402 customers and empirically demonstrates that streamer popularity and product popularity can trigger consumers' impulse purchase by enhancing perceived streamer reputation and perceived competition, respectively. Meanwhile, perceived power, as an inherent factor of consumers, plays a moderating role that only attenuates the effect of streamer popularity on perceived streamer reputation. This study contributes to a better understanding of the working mechanism of popularity cues and offers practical insights into how to effectively utilize these atmospheric cues in live streaming commerce.

Mixed matrix membrane contactor containing core-shell hierarchical Cu@4A filler for efficient SO2 capture.

Achieving high flux membrane contactor is significantly important for hazardous gas removal. In this study, we prepared poly(vinylidene fluoride) (PVDF)-based mixed matrix membrane contactor (MMMC) that contained a core-shell hirarchical Cu@4A composite filler (Cu@4A). On one hand, the Cu@4A regulated the physical structure of MMMC, which enhanced gas permeation and thus resulted in the increment of physical SO2 absorption flux. On the other hand, Cu@4A changed the chemical environment of MMMC by remarkably increased SO2 facilitated transport sites, which elevated SO2 concentration around Cu@4A by the enhancement of adsorption and oxidation of SO2, resulting in the increase of chemical SO2 absorption flux. Moreover, the copper nanosheets on 4A helped to construct facilitated transport pathways along the Cu@4A fillers at polymer-filler interface. The results showed that Cu@4A loaded MMMC exhibited increased SO2 removal efficiency and SO2 absorption flux compared with PVDF control membrane. Specifically, the M1040 MMMC loaded with 40 wt% Cu@4A and PVDF concentration 10 wt% exhibited the highest SO2 removal efficiency and SO2 absorption flux, which was up to 73.6% and 9.1 × 10-4 mol·m-2·s-1 at the liquid flow rate of 30 L/h. Besides, the overall SO2 mass transfer coefficient (Ko) and membrane mass transfer resistance (H/Km) were investigated.