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Behav Brain Sci
; 46: e152, 2023 08 30.
Article
in English
| MEDLINE
| ID: mdl-37646276
ABSTRACT
Addressing many social challenges requires both structural and behavioral change. The binary of an i- and s-frame obscures how behavioral science can help foster bottom-up collective action. Adopting a community-frame perspective moves toward a more integrative view of how social change emerges, and how it might be promoted by policymakers and publics in service of addressing challenges like climate change.