Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19.

Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease 2019 (COVID-19). Data were collected using a cross-sectional online survey of 1,000 consumers of fast-moving consumer goods (FMCGs) in Pakistan. The results revealed several significant relationships between tendencies (impulsive and compulsive) of consumer resistance to digital innovation and the perceived threat of COVID-19. This study brings several key insights for consumers of FMCG products from Pakistan, and many theoretical and practical implications and future research directions are suggested.

Battling for Consumer's Positive Purchase Intention: A Comparative Study Between Two Psychological Techniques to Achieve Success and Sustainability for Digital Entrepreneurships.

This research focuses on students' online purchase intentions in Pakistan toward different products available for sale on numerous e-business websites. This study's main objective is to determine which methodology is better to enhance customer online purchase intention. It also aims to discover how to improve perceived benefits and lower perceived risks associated with any available online product and entrepreneurship. AMOS 24 has been used to deal with the mediation in study design with bootstrap methodology. The study was conducted on 250 students from different educational institutes in Pakistan using a simple random sampling technique. A finding of this study suggests that both methods positively impact online purchase intention of consumers and sustainable digital economy. But social media advertisement is more effective through enhancing the perceived benefits of products. In contrast, product content factors are more effective at lowering the perceived risks associated with available online products.

Green Supply Chain Management With Sustainable Economic Growth by CS-ARDL Technique: Perspective to Blockchain Technology.

Logistics plays a major part in any country's or region's economic success. Logistics performance depends upon the trade between other countries and urbanization. Urbanization has major role in logistics performance. However, being a significant energy user, logistics has negative consequences. As the logistics performance increases, carbon emissions increase as well because of more transportation and urbanization. Logistics performance has positive effects related to trade openness which reduces carbon emissions. As a result, it is necessary to understand function of logistics from both economic and environmental standpoint. Logistics performance is affected by urbanization of any region. The dataset for this research is made up of 10 Asian nations with 550 observations from 2010 to 2018 and is based on the theoretical underpinnings of impact of population affluence and technology (IPAT) and stochastic impacts by regression on population affluence and technology (STIRPAT). After applying various tests like cointegration analysis, unit root test, cross-sectional dependence now long & short-term relation of variables is studied by Cross-sectionally augmented autoregressive distributed lag (CS-ARDL). As indicated by the discoveries, the logistic performance index (LPI) is basically effective on economic growth and carbon emissions, particularly when related to IPAT and STIRPAT. The findings are reviewed, and policy implications are offered, which say that current logistical infrastructure should be transformed to more environmentally friendly operations. Finally, the limits are acknowledged, as well as future research possibilities that should be pursued.