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1.
PLoS One ; 19(4): e0300600, 2024.
Article in English | MEDLINE | ID: mdl-38683796

ABSTRACT

The main aim of this study was to validate 500 true-false general-knowledge questions in Russian. These norms are valuable to researchers in many fields, as is shown by the impact and relevance of similar norms available in other languages. Although the Russian language is widely spoken, there are no norms available in this language for this type of questions. True-false questions are very useful for measuring semantic memory, among other topics, in neurocognitive studies where there is a trade-off between experimental time and the need for many trials. These types of experimental materials are heavily rooted in cultural background knowledge, making the mere translation from one language to another insufficient. The present research aims to fill this gap. One hundred fifty-five participants answered 500 true-false general knowledge questions split over several consecutive days and three topics: Social Sciences, Natural Sciences, and Culture & Sport. The participants' task was to indicate whether the statements were true or not, as well as the confidence they had in the correctness of their answer. Despite obtaining questions on each of the topics covering all difficulty levels, grouped analyses showed that Social Science's accuracy was higher than for Natural Science's or Culture & Sport questions. In relation to confidence, the grouped perceived difficulty was higher for questions about Culture & Sports when compared with the other two topics. Thus, this study reports and makes available a large pool of Russian true-false general knowledge questions covering different levels of difficulty.


Subject(s)
Knowledge , Humans , Russia , Male , Female , Young Adult , Adult , Language , Adolescent , Memory
2.
PLoS One ; 18(11): e0286824, 2023.
Article in English | MEDLINE | ID: mdl-37917634

ABSTRACT

Despite the increasing interest in learning non-alphabetical languages such as Chinese, research about its learning process for alphabet users is scarce. Research conducted on Latin alphabet users on learning languages written in Latin alphabet, or on Chinese language learning in Chinese native speakers, users is undoubtedly useful but it does not inform about the peculiarities of leaning Chinese language by other alphabet users. Additionally, several authors have highlighted the need to inform and extend the current second language acquisition theories on the particular challenges of learning a language that uses another script. In this research we aim to contribute filling this research gap and studied the learning process of Chinese vocabulary by users of scripts different from Chinese. In particular, we examined the role of pictures and translations as learning aids for Chinese language vocabulary learning in participants familiarized with either one or two alphabetical scripts (different from the Chinese logographic script). One hundred thirteen participants studied word-aid pairs in different conditions: Hanzi (Chinese in Chinese characters)-picture; Pinyin (Chinese in Latin alphabet)-picture; Hanzi-translation; Pinyin-translation. Participants evaluated the future recallability of the words and their meanings (i.e., judgements of learning) and completed two recognition tests. Words in Pinyin and words-translation pairs were judged to be easier to remember than Hanzi and word-pictures pairs. Participants remembered the meaning of words written in Hanzi better than in Pinyin, and word-translations pairs better than pictures, but they were more confident about word-picture pairs. These results suggest that pictures boost confidence in learning Chinese, but do not affect performance. These findings suggest that while pictures may boost confidence in learning Chinese, they may not necessarily lead to better performance. Our study provides valuable insights into the interaction of learning aids and writing system in (meta)memory during vocabulary acquisition.


Subject(s)
Metacognition , Vocabulary , Humans , Colombia , Language , Learning
3.
Sci Rep ; 13(1): 9995, 2023 06 20.
Article in English | MEDLINE | ID: mdl-37340041

ABSTRACT

Neocortical structures of the left frontal lobe, middle frontal gyrus (MFG) in particular, have been suggested to be linked to the processing of punishing and unpleasant outcomes in decision tasks. To assess the role of left MFG (lMFG) in communicative decisions, we used repetitive transcranial magnetic stimulation (rTMS) to inhibit its function during communicational exchanges under two types of social contexts: formal and informal. Three groups of participants received an offline 1-Hz inhibitory rTMS of lMFG, right MFG as an active control site, or lMFG sham/placebo TMS as a passive control condition. Participants' task included answering difficult general-knowledge questions, rating their confidence in their answers' correctness, and, finally, deciding if they would report or withhold these answers in formal and informal social contexts. There were significantly more reported than withheld answers in the informal context in all groups. The formal context showed no differences between reported and withheld answers in both control conditions, while, crucially, real rTMS of lMFG produced a different pattern, with more withheld than reported answers. Thus, lMFG inhibition seems to result in more rational decisions made only in formal communication contexts, where there is a perception of a certain pressure or possible negative outcomes. In informal social contexts and in the absence of negative consequences the pattern of answers did not change, regardless of the reporting strategy or the TMS protocol used. These results suggest selective context-dependent involvement of the lMFG in decision-making processes during communicational exchanges taking place under social pressure.


Subject(s)
Frontal Lobe , Transcranial Magnetic Stimulation , Humans , Transcranial Magnetic Stimulation/methods , Frontal Lobe/physiology , Communication , Social Environment
4.
Front Psychol ; 14: 1004524, 2023.
Article in English | MEDLINE | ID: mdl-37303885

ABSTRACT

Previous studies in conversational pragmatics have showed that the information people share with others heavily depends on the confidence they have in the correctness of a candidate answer. At the same time, different social contexts prompt different incentive structures, which set a higher or lower confidence criterion to determine which potential answer to report. In this study, we investigated how the different incentive structures of several types of social contexts and how different levels of knowledge affect the amount of information we are willing to share. Participants answered easy, intermediate, and difficult general-knowledge questions and decided whether they would report or withhold their selected answer in different social contexts: formal vs. informal, that could be either constrained (a context that promotes providing only responses we are certain about) or loose (with an incentive structure that maximizes providing any type of answer). Overall, our results confirmed that social contexts are associated with different incentive structures which affects memory reporting strategies. We also found that the difficulty of the questions is an important factor in conversational pragmatics. Our results highlight the relevance of studying different incentive structures of social contexts to understand the underlying processes of conversational pragmatics, and stress the importance of considering metamemory theories of memory reporting.

5.
Q J Exp Psychol (Hove) ; 75(4): 730-741, 2022 Apr.
Article in English | MEDLINE | ID: mdl-34499017

ABSTRACT

Research on conversational pragmatics demonstrates how interlocutors tailor the information they share depending on the audience. Previous research showed that, in informal contexts, speakers often provide several alternative answers, whereas in formal contexts, they tend to give only a single answer; however, the psychological underpinnings of these effects remain obscure. To investigate this answer selection process, we measured participants' eye movements in different experimentally modelled social contexts. Participants answered general knowledge questions by providing responses with either single (one) or plural (three) alternatives. Then, a formal (job interview) or informal (conversation with friends) context was presented and participants decided either to report or withdraw their responses after considering the given social context. Growth curve analysis on the eye movements indicates that the selected response option attracted more eye movements. There was a discrepancy between the answer selection likelihood and the proportion of fixations to the corresponding option-but only in the formal context. These findings support a more elaborate decision-making processes in formal contexts. They also suggest that eye movements do not necessarily accompany the options considered in the decision-making processes.


Subject(s)
Eye Movements , Eye-Tracking Technology , Communication , Humans , Probability , Social Environment
6.
Front Psychol ; 12: 716336, 2021.
Article in English | MEDLINE | ID: mdl-34650480

ABSTRACT

Human memory is prone to memory errors and distortion. Evidence from studies on cognitive functions in bilinguals indicates that they might be prone to different types of memory errors compared to monolinguals; however, the effect of language in false memories is still understudied. Source monitoring processes required for proper memory functioning, presumably, rely on inhibitory control, which is also heavily utilized by bilinguals. Moreover, it is suggested that thinking in a second language leads to more systematic and deliberate reasoning. All these results lead to expect that bilinguals are more analytical when processing information in their second language overcoming some memory errors depending on the language of information. To test this hypothesis, we run a classical misinformation experiment with an explicit source monitoring task with a sample of Russian-English bilinguals. The language of the misinformation presentation did not affect the degree of the misinformation effect between the Russian and English languages. Source monitoring demonstrated an overall higher accuracy for attributions to the English source over the Russian source. Furthermore, analysis on incorrect source attributions showed that when participants misattributed the sources of false information (English or Russian narrative), they favored the Russian source over the not presented condition. Taken together, these results imply that high proficiency in the second language does not affect misinformation and that information processing and memory monitoring in bilinguals can differ depending on the language of the information, which seems to lead to some memory errors and not others.

7.
Hum Brain Mapp ; 42(10): 3005-3022, 2021 07.
Article in English | MEDLINE | ID: mdl-33951247

ABSTRACT

Confidence in our retrieved memories, that is, retrospective confidence, is a metamemory process we perform daily. There is an abundance of applied research focusing on the metamemory judgments and very diverse studies including a wide range of clinical populations. However, the neural correlates that support its functioning are not well defined impeding the implementation of noninvasive neuromodulatory clinical interventions. To address the neural basis of metamemory judgments, we ran a meta-analysis, where we used the activation likelihood estimation method on the 19 eligible functional magnetic resonance imaging studies. The main analysis of retrospective confidence revealed concordant bilateral activation in the parahippocampal gyrus, left middle frontal gyrus, and right amygdala. We also run an analysis between the two extreme levels of confidence, namely, high and low. This additional analysis was exploratory, since the minimum amount of articles reporting these two levels was not reached. Activations for the exploratory high > low confidence subtraction analysis were the same as observed in the main analysis on retrospective confidence, whereas the exploratory low > high subtraction showed distinctive activations of the right precuneus. The involvement of the right precuneus emphasizes its role in the evaluation of low confidence memories, as suggested by previous studies. Overall, our study contributes to a better understanding of the specific brain structures involved in confidence evaluations. Better understanding of the neural basis of metamemory might eventually lead to designing more precise neuromodulatory interventions, significantly improving treatment of patients suffering from metamemory problems.


Subject(s)
Amygdala/physiology , Brain Mapping , Mental Recall/physiology , Metacognition/physiology , Parahippocampal Gyrus/physiology , Prefrontal Cortex/physiology , Amygdala/diagnostic imaging , Humans , Judgment/physiology , Parahippocampal Gyrus/diagnostic imaging , Prefrontal Cortex/diagnostic imaging
10.
Mem Cognit ; 47(1): 106-116, 2019 01.
Article in English | MEDLINE | ID: mdl-30168094

ABSTRACT

Items presented in large font are rated with higher judgments of learning (JOLs) than those presented in small font. According to current explanations of this phenomenon in terms of processing fluency or implicit beliefs, this effect should be present no matter the type of material under study. However, we hypothesized that the linguistic cues present in sentences may prevent using font size as a cue for JOLs. Experiment 1, with short sentences, showed the standard font-size effect on JOLs, and Experiment 2, with pairs of longer sentences, showed a reduced effect. These results suggest that linguistic factors do not prevent font size from being used for JOLs. However, Experiment 3, with both short and long sentences, showed an effect of font size only for the former and not the latter condition, suggesting that the greater amount of to-be-remembered information eliminated the font-size effect. In Experiment 4, we tested a mechanism to explain this result and manipulated cognitive load using the dot-memory task. The short sentences from Experiments 1 and 3 were used, and the results replicated the font-size effect only in the low-cognitive load condition. Our results are consistent with the idea that perceptual information is used to make JOLs only with materials such as words, word pairs, or short sentences, and that the increased cognitive load required to process longer sentences prevents using font size as a cue for JOLs.


Subject(s)
Executive Function/physiology , Learning/physiology , Metacognition/physiology , Pattern Recognition, Visual/physiology , Psycholinguistics , Reading , Size Perception/physiology , Adult , Female , Humans , Male , Young Adult
11.
Psicológica (Valencia, Ed. impr.) ; 39(1): 1-24, ene. 2018. tab, graf
Article in English | IBECS | ID: ibc-175099

ABSTRACT

Witnesses encoding a crime are likely to feel negative emotions with high arousal, e.g., anxiety or fear. Negative emotions improve memory for central information and impair memory for peripheral information. In this study we explored the effects of emotional arousal and type of information in the regulation of accuracy. The regulation of accuracy allows participants to maximize accuracy, for example, by deciding on the number of alternatives in their response (the plurality option). Participants were induced with high- and low-arousal negative emotions and then shown a slideshow of a crime. Afterwards, they answered questions about central and peripheral contents of the event. Questions followed the basic plurality option procedure. First, participants selected one alternative (single answer); second, they selected three alternatives (plural answer); and, finally, they decided on reporting either the single or the plural answer. Results showed successful manipulation of arousal, and that the regulation of accuracy led to a greater increase in accuracy for peripheral than for central information, but no differences depending on the level of arousal. We also identified two factors that increased accuracy in the plurality option: the ability to discard answers with low chances of being correct and the addition of answers with higher chances of being correct. Either one, or both, can increase witness accuracy


Es muy probable que los testigos de un crimen sientan emociones negativas con un alto grado de activación, por ejemplo, ansiedad o miedo. Las emociones negativas mejoran la memoria de información central y empeoran la memoria de información periférica. En esta investigación estudiamos el efecto de la activación emocional y el tipo de información en la regulación de la exactitud. La regulación de la exactitud permite a los participantes maximizar la exactitud, por ejemplo, decidiendo cuántas alternativas quieren incluir en su respuesta (la opción de pluralidad). Se indujeron en los participantes emociones negativas con un grado de activación alto y bajo, y después se presentó una serie de diapositivas sobre un crimen. Después los participantes respondieron preguntas sobre contenidos centrales y periféricos del crimen. Las preguntas siguieron el procedimiento básico de la opción de pluralidad. Primero los participantes seleccionaron una alternativa (respuesta única), segundo seleccionaron tres alternativas (respuesta plural), y finalmente decidieron si preferían escoger la respuesta única o la plural. Los resultados mostraron que la manipulación de la activación tuvo éxito, y que hubo un mayor aumento en la exactitud con información periférica que central gracias a la regulación de la exactitud, aunque no hubo diferencias en función del nivel de activación. También se identificaron dos factores que aumentan la exactitud en la opción de pluralidad: la capacidad de descartar respuestas con bajas probabilidades de ser correctas y la adición de respuestas con mayores probabilidades de ser correctas. Cada uno de esos factores, o los dos juntos, pueden aumentar la exactitud de los testigos de un crimen


Subject(s)
Humans , Memory, Episodic , Expressed Emotion , Mental Recall , Visual Perception , Afterimage , Memory Consolidation , Psychological Tests , Data Collection/methods , Crime/psychology
12.
Q J Exp Psychol (Hove) ; 71(7): 1626-1636, 2018 Jul.
Article in English | MEDLINE | ID: mdl-28856962

ABSTRACT

Past research has shown that the perceptual characteristics of studied items (e.g., font size) lead to a metamemory illusion, and that delayed judgements of learning (JOLs) are better predictors of memory performance than immediate JOLs. Here, we tested whether delayed JOLs could reduce or eliminate the effect of perceptual characteristics on JOLs and restudy decisions. We adopted a meta-analytic approach and analysed the results of 28 experiments in which participants' studied items were presented in either large or small font. JOLs and, sometimes, restudy decisions were collected either immediately or after a delay. Finally, participants completed a memory test. The results of the meta-analyses confirmed the effect of the font size on JOLs and restudy decisions. The delayed procedures reliably reduced the effect of perceptual characteristics on JOLs, but the effect was still significant after a delay. For restudy decisions, delayed procedures only reduced numerically the effect. Surprisingly, the meta-analysis also showed a very subtle memory advantage for items presented in large font over small font, although no individual study showed a significant difference and the overall effect size was small. One plausible explanation is that after a delay, information about font size is not available for some items, causing a reduction in the effect. Moreover, our results suggest that the dissociation between memory and metamemory reported previously may not be dissociation at all, but a mistmatched effect of font size on memory and metamemory.


Subject(s)
Illusions/physiology , Learning/physiology , Metacognition/physiology , Humans
13.
Memory ; 26(7): 993-1007, 2018 08.
Article in English | MEDLINE | ID: mdl-29280417

ABSTRACT

Research on conversational exchanges shows that people attempt to optimise their responses' relevance when they definitely know the correct answer (e.g., "What time is it?"). However, such certainty is often unavailable while speakers may still be under social pressure to provide an answer. We investigated how social context influences the informativeness level when answering questions under uncertainty. In three experiments, participants answered difficult general-knowledge questions placed in different social contexts (formal vs. informal). Participants generated their answers, then they were presented with a given context, and decided on the number of alternative responses they wanted to provide (single, with one alternative vs. plural, with several alternatives) and whether the answer should be reported or withheld (report option). Participants reported more answers in the informal context. In the formal context, single answers were preferred, and they were more frequently reported. We conclude that social context influences the level of informativeness in a conversation, affecting achievable accuracy. Our results also show the joint influence of the confidence and the social context on willingness to share information.


Subject(s)
Choice Behavior/physiology , Mental Recall/physiology , Social Environment , Adult , Communication , Female , Humans , Male , Young Adult
14.
Scand J Psychol ; 58(4): 275-283, 2017 Aug.
Article in English | MEDLINE | ID: mdl-28574210

ABSTRACT

We examined memory performance in multiple-choice questions when correct answers were not always present. How do participants answer when they are aware that the correct alternative may not be present? To answer this question we allowed participants to decide on the number of alternatives in their final answer (the plurality option), and whether they wanted to report or withhold their answer (report option). We also studied the memory benefits when both the plurality and the report options were available. In two experiments participants watched a crime and then answered questions with five alternatives. Half of the questions were presented with the correct alternative and half were not. Participants selected one alternative and rated confidence, then selected three alternatives and again rated confidence, and finally indicated whether they preferred the answer with one or with three alternatives (plurality option). Lastly, they decided whether to report or withhold the answer (report option). Results showed that participants' confidence in their selections was higher, that they chose more single answers, and that they preferred to report more often when the correct alternative was presented. We also attempted to classify a posteriori questions as either presented with or without the correct alternative from participants' selection. Classification was better than chance, and encouraging, but the forensic application of the classification technique is still limited since there was a large percentage of responses that were incorrectly classified. Our results also showed that the memory benefits of both plurality and report options overlap.


Subject(s)
Choice Behavior/physiology , Mental Recall/physiology , Adult , Female , Humans , Male , Motion Pictures
15.
Front Psychol ; 7: 1894, 2016.
Article in English | MEDLINE | ID: mdl-27990132

ABSTRACT

Close relationship between physical space and internal knowledge representations has received ample support in the literature. For example, location of visually perceived information in vertical space has been shown to affect different numerical judgments. In addition, physical dimensions, such as weight or font size, were shown to affect judgments of learning (JOLs, an estimation of the likelihood that an item will be remembered later, or its perceived memorability). In two experiments we tested the hypothesis that differences in positioning words in vertical space may affect their perceived memorability, i.e., JOLs. In both Experiments, the words were presented in lower or in upper screen locations. In Experiment 1, JOLs were collected in the centre of the screen following word presentation. In Experiment 2, JOLs were collected at the point of word presentation and in the same location. In both experiments participants completed a free recall test. JOLs were compared between different vertically displaced presentation locations. In general, Bayesian analyses showed evidence in support for the null effect of vertical location on JOLs. We interpret our results as indicating that the effects of physical dimensions on JOLs are mediated by subjective importance, information that vertical location alone fails to convey.

16.
Mem Cognit ; 43(8): 1180-92, 2015 Nov.
Article in English | MEDLINE | ID: mdl-26148719

ABSTRACT

Previous studies have shown that, when people asked to retrieve something from memory have the chance to regulate memory accuracy, the accuracy of their final report increases. Such regulation of accuracy can be made through one of several strategies: the report option, the grain-size option, or the plurality option. However, sometimes an answer can be directly accessed and reported without resorting to such strategies. The direct-access answers are expected to be fast, have high accuracy, and be rated with high probabilities of being correct. Thus, direct-access answers alone could explain the increase of accuracy that has been considered the outcome of regulatory strategies. If so, regulatory strategies may not be needed to explain the previous results. In two experiments, we disentangled the effects of direct-access answers and regulatory strategies in the increase of accuracy. We identified a subset of direct-access answers, and then examined the regulation of accuracy with the plurality option when they were removed. Participants answered questions with six (Exp. 1) or five (Exp. 2) alternatives. Their task was, first, to select as many alternatives as they wanted and, second, to select only two or four alternatives. The results showed that the direct-access answer affected the regulation of accuracy and made it easier. However, the results also showed that regulatory strategies, in this case the plurality option, are needed to explain why the accuracy of final report increases after successful regulation. This research highlighted the relevance of taking direct-access answers into account in the study of the regulation of accuracy.


Subject(s)
Mental Recall/physiology , Metacognition/physiology , Self-Control , Adolescent , Adult , Female , Humans , Male , Young Adult
17.
Memory ; 22(7): 759-69, 2014.
Article in English | MEDLINE | ID: mdl-23947823

ABSTRACT

We examined the effects of the thematic congruence between ads and the programme in which they are embedded. We also studied the typicality of the to-be-remembered information (high- and low-typicality elements), and the effect of divided attention in the memory for radio ad contents. Participants listened to four radio programmes with thematically congruent and incongruent ads embedded, and completed a true/false recognition test indicating the level of confidence in their answer. Half of the sample performed an additional task (divided attention group) while listening to the radio excerpts. In general, recognition memory was better for incongruent ads and low-typicality statements. Confidence in hits was higher in the undivided attention group, although there were no differences in performance. Our results suggest that the widespread idea of embedding ads into thematic-congruent programmes negatively affects memory for ads. In addition, low-typicality features that are usually highlighted by advertisers were better remembered than typical contents. Finally, metamemory evaluations were influenced by the inference that memory should be worse if we do several things at the same time.


Subject(s)
Advertising , Attention , Memory , Radio , Recognition, Psychology , Adult , Female , Humans , Male , Young Adult
18.
Memory ; 22(7): 813-23, 2014.
Article in English | MEDLINE | ID: mdl-23998274

ABSTRACT

The objective was to examine whether the lower accessibility of studied items (Rp-) that follows retrieval practice with studied items from the same category (Rp+; retrieval-induced forgetting) is correctly monitored by our cognitive system. If monitored, lower confidence for Rp- items would be expected which, in turn, would allow the control of the retrieval-induced forgetting through the report option. In Experiment 1 the standard retrieval-practice paradigm with categorised word lists was followed by a recognition test with confidence rating and the option to report or withhold the answer. Accuracy showed retrieval-induced forgetting, but there were no differences in confidence. The report option did not affect retrieval-induced forgetting. The confidence-accuracy dissociation could be due to a correct monitoring of the retrieval-induced forgetting joined with a factor that incorrectly increases confidence for Rp- items. Familiarity with the practised category was proposed as this factor and tested in Experiment 2. Despite presenting the categories more times during the retrieval-practice phase to increase their familiarity, confidence ratings were unaffected. In conclusion, this research suggests that retrieval-induced forgetting was not monitored, giving rise to a confidence-accuracy dissociation.


Subject(s)
Mental Recall , Practice, Psychological , Recognition, Psychology , Retention, Psychology , Female , Humans , Male , Young Adult
19.
J Exp Psychol Appl ; 19(4): 383-402, 2013 Dec.
Article in English | MEDLINE | ID: mdl-24341319

ABSTRACT

Under formula-scoring rules for multiple-choice exams, a penalty is applied to incorrect responses to reduce noise in the observed score. To avoid the penalty individuals are allowed to "pass," and therefore they must be able to strategically regulate the accuracy of their reporting by deciding which and how many questions to answer. To investigate the effect of bias within this framework, Higham (2007) introduced bias profiles, which show the score obtained under formula scoring (corrected score) as a function of the omission rate. Bias profiles estimate the optimal number of questions that should be answered to maximize the corrected score (i.e., optimal bias). Our initial research showed that individuals tend to be too conservative when setting reporting criteria, "omitting" too many answers. The present three experiments introduced a feedback manipulation whereby participants were informed of the optimal omission rate after completing a test and asked to alter their reporting decisions accordingly. This feedback and concomitant alteration of reporting decisions led to improved corrected scores on true/false (Experiment 1), 2-alternative tests (Experiments 2), and 4-alternative tests (Experiment 3). Importantly, corrected scores at optimal bias also were higher than at forced-report for both true/false and 2-alternative tests. Furthermore, in Experiment 3, feedback based on one test improved scores on a second test, and participants were more likely to perform optimally on a third test without feedback. These effects suggest that optimal-bias feedback may have long-term effects and generalize to new tests.


Subject(s)
Bias , Educational Measurement/methods , Feedback, Psychological , Educational Measurement/standards , Humans , Reproducibility of Results , Students/psychology
20.
Span J Psychol ; 16: E80, 2013.
Article in English | MEDLINE | ID: mdl-24230943

ABSTRACT

We examined the influence of the type of radio program on the memory for radio advertisements. We also investigated the role in memory of the typicality (high or low) of the elements of the products advertised. Participants listened to three types of programs (interesting, boring, enjoyable) with two advertisements embedded in each. After completing a filler task, the participants performed a true/false recognition test. Hits and false alarm rates were higher for the interesting and enjoyable programs than for the boring one. There were also more hits and false alarms for the high-typicality elements. The response criterion for the advertisements embedded in the boring program was stricter than for the advertisements in other types of programs. We conclude that the type of program in which an advertisement is inserted and the nature of the elements of the advertisement affect both the number of hits and false alarms and the response criterion, but not the accuracy of the memory.


Subject(s)
Advertising , Memory/physiology , Radio , Adult , Female , Humans , Male , Recognition, Psychology/physiology , Young Adult
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