ABSTRACT
This study assesses how socio-demographic status and personal attributes influence protection behaviours during a pandemic, with protection behaviours being assessed through three perspectives - social distancing, personal protection behaviour and social responsibility awareness. The COVID-19 preventive behaviours were explored and compared based on the social-demographic and personal attributes of individuals. Using a publicly available and recently collected dataset on Japanese citizens during the COVID-19 early outbreak and exploiting both Classification and Regression Tree (CART) and regression analysis, the study notes that socio-demographic and personal attributes of individuals indeed shape the subjective prevention actions and thereby the control of the spread of a pandemic. Three socio-demographic attributes - sex, marital family status and having children - appear to have played an influential role in Japanese citizens abiding by the COVID-19 protection behaviours, especially with women having children being noted more conscious than the male counterparts. Work status also appears to have some impact especially concerning social distancing and personal protection behaviour. Among the personality attributes, smoking behaviour appeared as a contributing factor with non-smokers or less-frequent smokers more compliant to the protection behaviours. Overall, the findings imply the need of public policy campaigning to account for variations in protection behaviour due to socio-demographic and personal attributes during a pandemic.
