ABSTRACT
Food poverty and insecurity have become a public health emergency in many high-income countries. News media coverage can shape public and political views towards such issues. This rapid review synthesizes the evidence on how food poverty and insecurity are represented in the news media. Peer-reviewed publications were accessed through three electronic databases, with reference lists of all included studies screened. Primary research studies conducted in high-income countries and published in English since 1995 were included, with no restrictions on study methods. A combination of deductive coding to Entman's framing theory and inductive analysis was used. Ten studies, mostly rated as low quality, were included in the review. Newspapers were the only type of news media examined. The findings showed a largely absent nuanced understanding of food poverty and insecurity, with the problem often defined by food bank use and the consequences mainly focused on physical health. The causes were mostly attributed to structural factors, with the solutions largely focused on charitable food aid. The discourse of recipient (un)deservingness of food aid was evident. Articles often contained views from government officials and charities, with individuals' experiences of food poverty and insecurity largely absent. The findings of this review highlight that a major shift in print media discourse on food poverty and insecurity is required. More balanced and critical news reporting is required to present a more realistic picture of food poverty and insecurity, including its multi-dimensional nature, limitations of food charity and the need for structural solutions to this important issue.
Subject(s)
Food Insecurity , Mass Media , Poverty , Humans , Developed Countries , IncomeABSTRACT
A key benefit of web-based technology is the enhanced computational ability to tailor and personalize content using explicit online user profiles. While some degree of customization has long been regarded as positive, too much personalization to the point of perceived privacy intrusion can be detrimental. This study uses multivariate testing of an advertisement campaign on the online social network Facebook to investigate the extent to which digital advertising, personalized to specific age and gender group demographics (age and gender congruent) influences user engagement and increases click-through rates. The study achieved a total of 659,522 impressions (i.e., number of users who were exposed to the personalized advertisements and had the opportunity to engage). Moreover, a total of 1,733 unique clicks were recorded. Using N-1 χ2 testing, this study found that a combined age and gender congruency yielded statistically significantly greater click-through ratios in comparison to noncongruent (nonpersonalized) online advertisements (p < 0.05). As an example, the click-through rates by younger male users increased by over threefold when a young male model appeared in the imagery. The implication is that online content that is personalized to the user's age and gender demographic increases active user engagement.
