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1.
Health care consumerism: the new force.
McDevitt, P K.
J Hosp Mark ; 1(1-2): 43-57, 1986.
Article in English | MEDLINE | ID: mdl-10282738

Subject(s)
Consumer Behavior , Hospitals , Marketing of Health Services/trends , Models, Psychological , Patient Acceptance of Health Care , Behavior , Virginia
2.
Tactical hospital marketing: a survey of the state of the art.
McDevitt, P K; Shields, L A.
J Health Care Mark ; 5(1): 9-16, 1985.
Article in English | MEDLINE | ID: mdl-10271527

ABSTRACT

This paper reports the results of a survey of acute care hospitals which was undertaken to: (1) identify and establish the organizational positioning of key hospital marketing personnel; (2) measure the role of these personnel in influencing the traditional marketing mix decisions; and, (3) identify tactical marketing activities most frequently undertaken.


Subject(s)
Health Facility Administrators , Hospital Administrators , Marketing of Health Services/organization & administration , Data Collection , Decision Making , Humans , Research Design , United States
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