[The role of employers in ensuring working conditions conducive to the health of medical workers].

The article examines the normative, conceptual and ethical aspects of employers' responsibility for creating jobs that reduce risks and ensure the health of medical workers. An overview of the normative documentation of the World Health Organization and the International Labor Organization is presented, data reflecting the morbidity of health workers due to a weak degree of protection in the workplace are presented. It is concluded that the high degree of not formal, but real responsibility of the employer for ensuring working conditions conducive to the health of medical workers has a positive effect on their loyalty, reduces staff turnover, ensures the effectiveness and sustainability of the organization in the medical services market.

[TRANSFORMATION OF ADVERTISING COMMUNICATIONS UNDER THE INFLUENCE OF THE COVID-19 PANDEMIC].

The global coronavirus pandemic (COVID-19) has led to changes in advertising, marketing, advertising spending and media activities, forcing companies and brands to rethink their views on current and future advertising and marketing campaigns in order to maintain a stable revenue stream. This becomes even more important, because as a result of COVID-19, it is expected that starting in 2020, in the future, at least for the next 4-5 years, advertising costs for some advertisers will decrease as revenue decreases and the transition to other forms and channels of communication with the target audience of consumers. As a result, many brands may seek to optimize their marketing practices to better reflect the growth of online transactions, communication, and personal interaction time with consumers.

[PROBLEMS OF COMMUNICATION MANAGEMENT IN THE CONTEXT OF THE SPREAD OF THE COVID-19 INFODEMIA].

COVID-19 is a crisis that has radically changed the world, as illustrated by the social, psychological, and economic consequences of the spread of infection. This pandemic is framed by endless streams of misinformation and fake news, which have their own consequences, and spread even more distorted and misleading information. Significant part of this misinformation concerns conspiracy theories of all kinds, as well as drugs and treatments that, although approved for other indications, may have potential efficacy in preventing or for treating COVID-19. The purpose of this article is to examine the phenomenon of infodemic as a large-scale flow of misinforming content regarding thematic aspects related to the spread of COVID-19 coronavirus infection.

[The effect of advertising activity on patients' choice of medical organization].

The article presents theoretical propositions concerning placement and dissemination of information about medical organization and practical recommendations of the advertising campaign of medical services. The analysis of the advertising activities' influence on the patient choice of the medical organization out of top annual revenue medical institutions in Russia was carried out. In economically developed countries, the support of possibility of choosing particular medical organization and physician in economic theory and in practice of organization of health care system is targeted to improving medical care quality and health care efficiency. The process of expanding possibilities of choice is officially declared as one of the priorities of development of Russian health care. However, the influence of consumer choice of patient of medical organization while addressing for medical care is still to be an object of research study in Russia.