The role of outgroup homogeneity and the neurodynamics of the frontal cortex during beauty comparisons.

The distance effect states that the closer two compared magnitudes (e.g., two numbers, physical attractiveness in two faces), the more difficult the comparison, and the greater the activity of the frontoparietal control network. However, it is unclear whether this network is also recruited to the same extent when we perform ingroup and outgroup beauty comparisons and whether the activation of these networks is tracked by interindividual variation in the perceptions we hold about an outgroup. We recorded brain activity with fMRI, where participants compared the beauty of two women ostensibly either from their ingroup or from an outgroup. Low-distance conditions produced longer response times than the high-distance conditions, and this was found in both the ingroup and outgroup conditions. However, our neuroimaging analyses revealed that the left IFG/anterior insula showed the classic distance effect only during ingroup processing but not during outgroup processing. Notably, interaction-specific activity within the left IFG/anterior insula was related to perceptions of outgroup homogeneity assessed via a questionnaire. This set of findings reveals the dynamic role of the prefrontal cortex and its interplay with perceptions of outgroup homogeneity in shaping ingroup and outgroup decision-making.

Trust in everyday life.

Although trust plays a pivotal role in many aspects of life, very little is known about the manifestation of trust and distrust in everyday life. In this work, we integrated several prior approaches to trust and investigated the prevalence and key determinants of trust (vs. distrust) in people's natural environments, using preregistered experience-sampling methodology. Across more than 4,500 social interactions from a heterogeneous sample of 427 participants, results showed high average levels of trust, but also considerable variability in trust across contexts. This variability was attributable to aspects of trustee perception, social distance, as well as 3 key dimensions of situational interdependence: conflict of interests, information (un)certainty, and power imbalance. At the dispositional level, average everyday trust was shaped by general trust, moral identity, and zero-sum beliefs. The social scope of most trust-related traits, however, was moderated by social distance: Whereas moral identity buffered against distrusting distant targets, high general distrust and low social value orientation amplified trust differences between close vs. distant others. Furthermore, a laboratory-based trust game predicted everyday trust only with regard to more distant but not close interaction partners. Finally, everyday trust was linked to self-disclosure and to cooperation, particularly in situations of high conflict between interaction partners' interests. We conclude that trust can be conceptualized as a relational hub that interconnects the social perception of the trustee, the relational closeness between trustor and trustee, key structural features of situational interdependence, and behavioral response options such as self-disclosure. (PsycInfo Database Record (c) 2021 APA, all rights reserved).

Competition is crucial for social comparison processes in long-tailed macaques.

Humans modulate their self-evaluations and behaviour as a function of conspecific presence and performance. In this study, we tested for the presence of human-like social comparison effects in long-tailed macaques ( Macaca fascicularis). The monkeys' task was to extract food from an apparatus by pulling drawers within reach and we measured latency between drawer pulls. Subjects either worked on the task with a partner who could access the apparatus from an adjacent cage, worked in the absence of a conspecific but with food moving towards the partner's side or worked next to a partner who was denied apparatus access. We further manipulated partner performance and competitiveness of the set-up. We found no indication that long-tailed macaques compare their performance to the performance of conspecifics. They were not affected by the mere presence of the partner but they paid close attention to the partner's actions when they were consequential for food availability. If social comparison processes are present in long-tailed macaques, the present study suggests they may only manifest in situations involving direct competition and would thus be different from social comparisons in humans, which manifest also in the absence of direct competition, for example in evaluative contexts.

So pretty! The neural correlates of self-other vs familiar-other attractiveness comparisons.

Previous research has demonstrated that comparing two persons activates a frontoparietal network associated with numbers and nonsocial magnitudes. However, it is unclear whether this network is also recruited by comparisons involving the self. Self-reflection engages self-serving motivations (e.g., the maintenance of a positive self-image) and is associated with specific brain structures, such as the medial prefrontal cortex (MPFC), the anterior insula (AI) and the anterior cingulate cortex (ACC). Self-other comparisons may thus rely on distinct neural activity. To clarify this question, we used fMRI and asked female participants to compare their own attractiveness (or the attractiveness of a familiar woman) to pictures of unknown women. Participants were slower for comparisons with targets whose attractiveness was similar to their own (or their familiar other). Yet although this behavioral result resembles the distance effect reported for nonsocial magnitudes, at the brain level, it was linked to the activity of the AI, the ACC and the MPFC. The effect of distance in these regions was stronger for self-other than familiar-other comparisons. We interpret these results in relation to previous literature in social psychology and social neuroscience.

The culture of social comparison.

Social comparison is one of the most ubiquitous features of human social life. This fundamental human tendency to look to others for information about how to think, feel, and behave has provided us with the ability to thrive in a highly complex and interconnected modern social world. Despite its prominent role, however, a detailed understanding of the cultural foundations of social comparison is lacking. The current research aims to fill this gap by showing that two prominent cultural dimensions, tightness-looseness and individualism-collectivism, uniquely explain variation in social-comparison proclivity across individuals, situations, and cultures. We first demonstrate the yet-undocumented link between cultural tightness and comparison proclivity across individuals, and further show that perceptions of ambient tightness and interdependence are uniquely associated with stronger social-comparison tendencies. Next, we show that these associations arise across social settings and can be attributed to properties of the settings themselves, not solely to individual differences. Finally, we show that both tight and collectivistic US states show a propensity to engage in Google searches related to specific social-comparison emotions, but that the tightness-comparison link arises from a unique psychological mechanism. Altogether, these findings show that social comparison-a fundamental aspect of human cognition-is linked to cultural practices based both in prevalence and strength of social norms as well as the tendency to construe the self in relation to others.

Two-Faced Morality: Distrust Promotes Divergent Moral Standards for the Self Versus Others.

People do not trust hypocrites, because they preach water, but drink wine. The current research shows that, ironically, when we distrust, we become moral hypocrites ourselves. We argue that experiencing distrust alerts us to the possibility that others may intent to exploit us, and that such looming exploitation differentially affects moral standards for the self versus others. Four studies ( N = 1,225) examined this possibility and its underlying motivational dynamic. Study 1 established a relationship between dispositional distrust and flexible, self-serving moral cognition. In Studies 2 and 3, participants experiencing distrust (vs. trust) endorsed more lenient moral standards for themselves than for others. Study 4 explored the role of the motivation to avoid exploitation in these effects. Specifically, participants' dispositional victim sensitivity moderated the effect of distrust on hypocrisy. Together, these findings suggest that individuals who distrust and fear to be exploited show self-serving, and hence untrustworthy, moral cognition themselves.

Only one small sin: How self-construal affects self-control.

Past research has shown that self-construal can influence self-control by reducing interdependent people's impulsivity in the presence of peers. We broaden these findings by examining the hypothesis that an interdependent (vs. independent) self-construal fosters self-control even in the absence of peers and for non-impulsive decisions. We further explore whether this effect could be mediated by the more interrelated (vs. isolated) processing style of interdependent (vs. independent) people. Such an interrelated (vs. isolated) processing style of temptations makes the impact of a single temptation more salient and can thereby increase self-control. Study 1 demonstrated that more interdependent participants show more self-control behaviour by refraining from chocolate consumption to secure a monetary benefit. Studies 2a and 2b highlighted a link between self-construal and trait self-control via the processing of temptations. Study 3 suggested that an interrelated (vs. isolated) perspective on temptations could mediate the effect of (primed) self-construal on self-control. Taken together, self-construal shapes self-control across various decision contexts.

That certain something! Focusing on similarities reduces judgmental uncertainty.

Comparative thinking is an efficient cognitive strategy that reduces judgmental uncertainty. However, comparisons may be conducted with a focus on similarities or differences. Similarity-focused comparisons seem to facilitate information-transfer, which has been suggested to drive the uncertainty-reducing effect of comparisons. This implies that similarity-focused comparisons reduce uncertainty more than dissimilarity-focused comparisons. Two experiments examine this assumption. In Study 1, a similarity-focus (compared to a difference-focus and a neutral control condition) increased judgmental certainty when the comparison was based on confident standard-knowledge. However, when the comparison was based on vague standard-knowledge the uncertainty-reducing effect diminished. Study 2 shows that a similarity-focus increases information-transfer and that a similarity-focus particularly enhanced certainty for judgments for which a standard-to-target information-transfer had occurred. These studies suggest that similarity-focused comparisons reduce judgmental uncertainty through the mechanism of information-transfer.

Immediate relativity: EEG reveals early engagement of comparison in social information processing.

A wide array of social decisions relies on social comparisons. As such, these decisions require fast access to relative information. Therefore, we expect that signatures of the comparative process should be observable in electrophysiological components at an early stage of information processing. However, to date, little is known about the neural time course of social target comparisons. Therefore, we tested this hypothesis in 2 electroencephalography (EEG) studies using a social distance effect paradigm. The distance effect capitalizes on the fact that stimuli close on a certain dimension take longer to compare than stimuli clearly differing on this dimension. Here, we manipulated the distance of face characteristics regarding their levels of attractiveness (Study 1) and trustworthiness (Study 2), 2 essential social dimensions. In both studies, size comparisons served as a nonsocial control condition. In Study 1, distance related effects were apparent 170 ms (vertex positive potential, VPP) and 200 ms (N2) after stimulus onset for attractiveness comparisons. In Study 2, trustworthiness comparisons took effect already after 100 ms (N1) and likewise carried over to an event-related N2. Remarkably, we observed a similar temporal pattern for social (attractiveness, trustworthiness) and nonsocial (size) dimensions. These results speak in favor of an early encoding of comparative information and emphasize the primary role of comparison in social information processing. (PsycINFO Database Record

Observing others stay or switch - How social prediction errors are integrated into reward reversal learning.

Reward properties of stimuli can undergo sudden changes, and the detection of these 'reversals' is often made difficult by the probabilistic nature of rewards/punishments. Here we tested whether and how humans use social information (someone else's choices) to overcome uncertainty during reversal learning. We show a substantial social influence during reversal learning, which was modulated by the type of observed behavior. Participants frequently followed observed conservative choices (no switches after punishment) made by the (fictitious) other player but ignored impulsive choices (switches), even though the experiment was set up so that both types of response behavior would be similarly beneficial/detrimental (Study 1). Computational modeling showed that participants integrated the observed choices as a 'social prediction error' instead of ignoring or blindly following the other player. Modeling also confirmed higher learning rates for 'conservative' versus 'impulsive' social prediction errors. Importantly, this 'conservative bias' was boosted by interpersonal similarity, which in conjunction with the lack of effects observed in a non-social control experiment (Study 2) confirmed its social nature. A third study suggested that relative weighting of observed impulsive responses increased with increased volatility (frequency of reversals). Finally, simulations showed that in the present paradigm integrating social and reward information was not necessarily more adaptive to maximize earnings than learning from reward alone. Moreover, integrating social information increased accuracy only when conservative and impulsive choices were weighted similarly during learning. These findings suggest that to guide decisions in choice contexts that involve reward reversals humans utilize social cues conforming with their preconceptions more strongly than cues conflicting with them, especially when the other is similar.

Do monkeys compare themselves to others?

Social comparisons are a fundamental characteristic of human behaviour, yet relatively little is known about their evolutionary foundations. Adapting the co-acting paradigm from human research (Seta in J Pers Soc Psychol 42:281-291, 1982. doi: 10.1037//0022-3514.42.2.281), we examined how the performance of a partner influenced subjects' performance in long-tailed macaques (Macaca fascicularis). Using parallel testing in touch screen setups in which subjects had to discriminate familiar and novel photographs of men and women, we investigated whether accuracy and reaction time were influenced by partner performance and relationship quality (affiliate vs. non-affiliate). Auditory feedback about the alleged performance of the co-actor was provided via playback; partner performance was either moderately or extremely better or worse than subject performance. We predicted that subjects would assimilate to moderately different comparison standards as well as to affiliates and contrast away from extreme standards and non-affiliates. Subjects instantly generalized to novel pictures. While accuracy was not affected by any of the factors, long reaction times occurred more frequently when subjects were tested with a non-affiliate who was performing worse, compared to one who was doing better than them (80% quantile worse: 5.1, better: 4.3 s). For affiliate co-actors, there was no marked effect (worse: 4.4, better: 4.6 s). In a control condition with no auditory feedback, subjects performed somewhat better in the presence of affiliates (M = 77.8% correct) compared to non-affiliates (M = 71.1%), while reaction time was not affected. Apparently, subjects were sensitive to partner identity and performance, yet variation in motivation rather than assimilation and contrast effects may account for the observed effects.

Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations.

Human beings are constantly surrounded by uncertainty and change. The question arises how people cope with such uncertainty. To date, most research has focused on the cognitive strategies people adopt to deal with uncertainty. However, especially when uncertainty is due to unpredictable societal events (e.g., economical crises, political revolutions, terrorism threats) of which one is unable to judge the impact on one's future live, cognitive strategies (like seeking additional information) is likely to fail to combat uncertainty. Instead, the current paper discusses a method demonstrating that people might deal with uncertainty experientially through soft haptic sensations. More specifically, because touching something soft creates a feeling of comfort and security, people prefer objects with softer as compared to harder properties when feeling uncertain. Seeking for softness is a highly efficient and effective tool to deal with uncertainty as our hands are available at all times. This protocol describes a set of methods demonstrating 1) how environmental (un)certainty can be situationally activated with an experiential priming procedure, 2) that the quality of the softness experience (what type of softness and how it is experienced) matters and 3) how uncertainty can be reduced using different methods.

Oxytocin increases the likeability of physically formidable men.

Physical size and strength are associated with dominance and threat. The current study tested (i) whether men's evaluations of male strangers would be negatively influenced by cues indicating physical formidability, and (ii) whether these evaluations would be influenced by oxytocin, a neuropeptide that mediates social behavior and reduces social anxiety. In a placebo-controlled double-blind design, we administered either oxytocin (24 I.U.) or placebo intranasally to 100 healthy males and assessed their responses to an image of either a physically formidable (strong) or physically non-formidable (weak) male peer. Whereas participants receiving placebo expressed dislike and avoidance of the strong male relative to the weak male, oxytocin selectively improved social evaluation of the strong male. These results provide first evidence that oxytocin regulates social evaluation of peers based on body features indicating strength and formidability. We discuss the possibility that oxytocin may promote the expansion of social networks by increasing openness toward potentially threatening individuals.

Brain mechanisms of social comparison and their influence on the reward system.

Whenever we interact with others, we judge them and whenever we make such judgments, we compare them with ourselves, other people, or internalized standards. Countless social psychological experiments have shown that comparative thinking plays a ubiquitous role in person perception and social cognition as a whole. The topic of social comparison has recently aroused the interest of social neuroscientists, who have begun to investigate its neural underpinnings. The present article provides an overview of these neuroimaging and electrophysiological studies. We discuss recent findings on the consequences of social comparison on the brain processing of outcomes and highlight the role of the brain's reward system. Moreover, we analyze the relationship between the brain networks involved in social comparisons and those active during other forms of cognitive and perceptual comparison. Finally, we discuss potential future questions that research on the neural correlates of social comparison could address.

The neural correlates of beauty comparison.

Beauty is in the eye of the beholder. How attractive someone is perceived to be depends on the individual or cultural standards to which this person is compared. But although comparisons play a central role in the way people judge the appearance of others, the brain processes underlying attractiveness comparisons remain unknown. In the present experiment, we tested the hypothesis that attractiveness comparisons rely on the same cognitive and neural mechanisms as comparisons of simple nonsocial magnitudes such as size. We recorded brain activity with functional magnetic resonance imaging (fMRI) while participants compared the beauty or height of two women or two dogs. Our data support the hypothesis of a common process underlying these different types of comparisons. First, we demonstrate that the distance effect characteristic of nonsocial comparisons also holds for attractiveness comparisons. Behavioral results indicated, for all our comparisons, longer response times for near than far distances. Second, the neural correlates of these distance effects overlapped in a frontoparietal network known for its involvement in processing simple nonsocial quantities. These results provide evidence for overlapping processes in the comparison of physical attractiveness and nonsocial magnitudes.

Similarity increases altruistic punishment in humans.

Humans are attracted to similar others. As a consequence, social networks are homogeneous in sociodemographic, intrapersonal, and other characteristics--a principle called homophily. Despite abundant evidence showing the importance of interpersonal similarity and homophily for human relationships, their behavioral correlates and cognitive foundations are poorly understood. Here, we show that perceived similarity substantially increases altruistic punishment, a key mechanism underlying human cooperation. We induced (dis)similarity perception by manipulating basic cognitive mechanisms in an economic cooperation game that included a punishment phase. We found that similarity-focused participants were more willing to punish others' uncooperative behavior. This influence of similarity is not explained by group identity, which has the opposite effect on altruistic punishment. Our findings demonstrate that pure similarity promotes reciprocity in ways known to encourage cooperation. At the same time, the increased willingness to punish norm violations among similarity-focused participants provides a rationale for why similar people are more likely to build stable social relationships. Finally, our findings show that altruistic punishment is differentially involved in encouraging cooperation under pure similarity vs. in-group conditions.

When distrust frees your mind: the stereotype-reducing effects of distrust.

Trust and distrust are essential elements of human interaction, yet little is known about how trust and distrust shape how we perceive others. To close this gap, we examined how trust versus distrust influences stereotyping. Recent research has suggested that distrust fosters the use of cognitive nonroutine strategies. Building on these findings, we investigated the hypothesis that--contrary to intuition--it might be distrust rather than trust that reduces stereotyping. Supporting this hypothesis, engaging in an untrustworthy (vs. trustworthy vs. trust-unrelated) interaction resulted in less stereotypic evaluations in an unrelated person-judgment task (Experiment 1). Replicating the stereotype-reducing effect, 2 different distrust (vs. trust) priming manipulations led to less stereotypic person judgments in 2 different stereotyping paradigms (Experiments 2A and 2B). We hypothesized that a comparison focus on dissimilarities--a nonroutine mechanism that works against stereotyping--causes this stereotype-reducing effect. In line with this notion, distrust led to a more pronounced dissimilarity-focus (Experiment 3), and the stereotype-reducing effect of distrust diminished when this dissimilarity-focus was impaired (Experiment 4). Our findings suggest that distrust induces a dissimilarity-focus that in turn reduces stereotyping.

Brain networks of social comparison.

Social comparison, that is, the process of comparing oneself to other people, is a ubiquitous social cognitive mechanism; however, so far its neural correlates have remained unknown. The present study tested the hypothesis that social comparisons are supported by partly dissociated networks, depending on whether the dimension under comparison concerns a physical or a psychological attribute. We measured brain activity with functional MRI, whereas participants were comparing their own height or intelligence to that of individuals they personally know. Height comparisons were associated with higher activity in a frontoparietal network involved in spatial and numerical cognition. Conversely, intelligence comparisons recruited a network of midline areas that have been previously implicated in the attribution of mental states to oneself and others (Theory of mind). These findings suggest that social comparisons rely on diverse domain-specific mechanisms rather than on one unitary process.

"The mind is willing, but the flesh is weak": the effects of mind-body dualism on health behavior.

Beliefs in mind-body dualism--that is, perceiving one's mind and body as two distinct entities--are evident in virtually all human cultures. Despite their prevalence, surprisingly little is known about the psychological implications of holding such beliefs. In the research reported here, we investigated the relationship between dualistic beliefs and health behaviors. We theorized that holding dualistic beliefs leads people to perceive their body as a mere "shell" and, thus, to neglect it. Supporting this hypothesis, our results showed that participants who were primed with dualism reported less engagement in healthy behaviors and less positive attitudes toward such behaviors than did participants primed with physicalism. Additionally, we investigated the bidirectionality of this link. Activating health-related concepts affected participants' subsequently reported metaphysical beliefs in mind-body dualism. A final set of studies demonstrated that participants primed with dualism make real-life decisions that may ultimately compromise their physical health (e.g., consuming unhealthy food). These findings have potential implications for health interventions.

How sex puts you in gendered shoes: sexuality-priming leads to gender-based self-perception and behavior.

Scripts for sexual behavior dictate that women be submissive and tender and that men be assertive and dominant, reflecting the stereotypical view of women as communal and of men as agentic. Six experiments tested the hypothesis that exposure to sexuality cues causes men's and women's momentary self-perceptions and concomitant behavior to become more gender-typical. Using both pictorial and verbal prime materials that were presented both supraliminally and subliminally, we found that sex-priming strengthened gender-based self-perceptions (i.e., faster self-categorization as a woman or man; Study 1), heightened identification with one's own gender (Study 2), increased gender self-stereotyping (Study 3), and elicited greater submissiveness in women's behavior and greater assertiveness in men's behavior (Studies 4 and 5). These findings indicate that sex-priming causes self-perception and social behavior to become "attuned" to gender stereotypes. Study 6 demonstrated that these sex-priming effects can be eliminated by modern gender role primes. The potentially detrimental effects of sex-priming and possible countermeasures are discussed.