[Trust in socialization institutions as a necessary social condition for effective integration of disabled children into society].

The article is devoted to the analysis of the problem of trust in the institutions of socialization of children with disabilities. The role of such institutions of socialization of disabled children as family, education, healthcare, public organizations, and the media is analyzed. The analysis was based on the results of a sociological study conducted in May-June 2023 among family members raising disabled children (Moscow, St. Petersburg, Belgorod, Kursk). The study revealed significant differences in respondents' assessments of their trust in socialization institutions. It has been established that the media has become an outsider of trust. In the course of the analysis, the authors concluded that it is necessary to apply an integrated approach to the activities of institutions for the socialization of children with disabilities, which should be based on interdepartmental interaction «family - NGOs - authorities - healthcare, education - media - business¼. The proposed approach, according to the authors, ensures the effectiveness, targeting and transparency of activities.

[Health of foreign students - representatives of diasporas as a social problem].

The article is devoted to the analysis of modern approaches to the problem of the health of foreign students who are educational migrants and need medical care, taking into account their current social status and status in the territory of the Russian Federation. The undermining of health, significant psycho-emotional tension and, in general, worries about maintaining health can affect the learning process, therefore it is necessary to determine in whose area of responsibility the health of educational migrants is: whether they themselves are obliged to monitor their condition and organize medical care, whether the university should participate in the organization of medical commissions and examinations, or diasporas, whose members are often foreign students, may have these powers.

[Social representation of persons with disabilities in marketing and advertising practice].

The article discusses the issues of including the image of persons with disabilities in marketing and advertising practice. The data reflecting the statistics of disability and consumer behavior in the market of goods and services for the disabled and persons with disabilities are presented. The purpose of the study is to analyze the current practice of marketing and advertising activities using the image of disability and persons with disabilities. It is concluded that both advertising and any other forms of marketing initiatives reflect society, and therefore most advertisers at some point create communication products that somehow reflect their target audience. Good examples of images of people with disabilities and a well-thought-out advertising campaign are designed to increase brand loyalty and at the same time make the product more popular with a wide audience.

[The role of employers in ensuring working conditions conducive to the health of medical workers].

The article examines the normative, conceptual and ethical aspects of employers' responsibility for creating jobs that reduce risks and ensure the health of medical workers. An overview of the normative documentation of the World Health Organization and the International Labor Organization is presented, data reflecting the morbidity of health workers due to a weak degree of protection in the workplace are presented. It is concluded that the high degree of not formal, but real responsibility of the employer for ensuring working conditions conducive to the health of medical workers has a positive effect on their loyalty, reduces staff turnover, ensures the effectiveness and sustainability of the organization in the medical services market.

[The analysis of problems of supporting long-term nursing of individuals who lost their ability to self-care in Russia].

The article presents results of research study intended for identifying degree of cognitive impairment in elderly citizen residing in conditions of institution of stationary social support. The study was conducted in a multidisciplinary rehabilitation institution of social services. The obtained results confirmed necessity to organize primary preventive work and permitted to test program of correctional classes with elderly people having cognitive impairments. The comparative analysis of results of primary and control diagnostics testifies that efficiency of corrective impact depends on degree of cognitive impairment and beginning time of correctional work. The early correction of cognitive abnormality of light and moderate degree is the most successful. It actualizes issues of timely diagnosis of cognitive abnormalities in elderly people and necessity to develop activities of primary prevention of dementia.

[SOCIAL HEALTH OF PEOPLE WITH DISABILITIES IN THE CONTEXT OF SOCIAL CHANGE].

Absolutely all over the world there is a constant increase in the number of people with disabilities, as a result of a number of economic, social, ecological, demographic reasons. The share of disabled people on the territory of the Pridnestrovian Moldavian Republic has remained high in recent years. The article touches upon the issues of qualitative indicators of the social health of people with disabilities, gives a fundamental characteristic of social health. A questionnaire survey was conducted in February 2018 among people with disabilities, and for the purpose of additional study, interviews with people of working age with disabilities were conducted in March 2022. The results of the author's research on the territory of the Pridnestrovian Moldavian Republic among people with disabilities on the subject of studying the processes of socialization and social adaptation in society are presented. Based on the conducted quantitative and qualitative research methods, the main trends regarding the social health of people with disabilities were identified. The main barriers on the way to successful integration processes hindering socialization and social adaptation are outlined. The above results necessitate the modernization of the current system of targeted support for people with disabilities.

[The characteristics of healthy life-style of rural senior high-school students: social technological approach].

The article considers one of the most actual issues of social policy of the Russian state - the rising generation health. The maintenance of health of rural senior high-school students is considered in chronotopic dimension of key factors and main parameters of healthy life-style during the most dynamic period of their growing up. The rural lifestyle has its own specifics, that are reflected in organization and implementation of healthy life-style at individual and institutional levels and acquires characteristic features at its implementation in gender context. The article presents the results of an attempt to analyze, on the basis of empirical study data, dynamics of changes of attitude to healthy life-style of rural senior high-school students in 7-11 grades of rural schools and to assess impact of main factors and changes of key parameters. The obtained data are oriented to development of health-preserving social technologies at individual and institutional levels in municipalities.

[THE ROLE OF THE FAMILY IN SHAPING ATTITUDES TO YOUTH HEALTH IN THE CONTEXT OF THE PANDEMIC].

The family plays an important role both in the life of each individual and in society as a whole. In conditions of instability, risks, and increased epidemiological burden, the level of intra-family trust has increased, including in matters of health care. The article analyzes the sociological studies conducted during the first and second waves of the pandemic, on the basis of which it is determined that the family forms an attitude to health, which can be manifested from the standpoint of rational and irrational health-oriented behavior.

[The role on medical education in implementation of program "Zemstvo doctor"].

The article presents the results of study concerning improving medical care quality in rural areas. The purpose was to investigate the characteristics of medical personnel training in the framework of the "Zemstvo Doctor" program. The activities of the University were analyzed concerning implementation of professional training of medical personnel and including continuing medical education. To achieve this goal, efficiency of educational programs development considering contribution of the "Zemstvo doctor" program implementation was evaluated. The study was carried out in 2013-2019 on the basis of the Medical Institute of Belgorod State National Research University. The structured interview was applied as methodology of collecting primary data. The fact of decreasing of medical profession prestige that occurs against the background of implementation of the state program "Zemstvo Doctor" was established. The overcoming of this situation is necessary to improve medical care quality in rural areas. The focusing on existing regional features of medical care support and taking into account characteristics of health of population are required. In this respect the key factor is the training of rural physicians to employ high-tech technologies, including digital simulation and telecommunications equipment. The relevance of the state program "Zemstvo Doctor" is obvious, but the medical education system has no official instructions concerning the need of correcting educational programs. The efficiency of changes applied to educational programs was determined by subjective assessment of the need and the clinical experience of physicians-lecturers who are involved in resolving scientific and practical problems of health care in rural areas.

[IMPACT OF LIFE DIFFICULTIES ON HEALTH OF TEACHERS OF HIGHER SCHOOL].

The rapidly changing conditions of a modern unstable society change all spheres of human activity, including education. The increasing complexity of the educational process leads to an increase in the burden on higher education teachers. The implementation of pedagogical activities is accompanied by a number of difficulties, some of which are largely experienced by teachers, difficult to solve and become life difficulties. Life difficulties related to professional activity affect the state of health and worsen it. The work attempts to identify the relationship between the life difficulties of university teachers and the presence of chronic diseases.

[SOCIAL-MEDICAL RISK FACTORS OF IMPLEMENTATION OF MATRIMONIAL BEHAVIOR].

The article analyzes the features of the implementation of matrimonial behavior (on the example of Kursk region). Some results of the study of the impact of adverse social and medical factors on the institution of family and marriage are presented. The aim of the study was to study the specifics of the matrimonial behavior of the population in conditions of social and medical problems. The methodology of the study was based on the theoretical analysis of the concepts of divorce. A sociological survey was conducted by questionnaire survey of the inhabitants of the Kursk region. The study, based on the analysis of the causes of family breakdown, determined that the institution of family and marriage under the influence of social and medical risks of divorce is becoming even more unstable.