ABSTRACT
This study examined the impact of green advertising and eco-labels on the attitudes and environmental awareness of millennials purchasing eco-friendly products in shopping centers across Ecuador. The research utilized a quantitative, correlational, cross-sectional methodology with 430 millennials participating. A 20-item survey was administered face-to-face at shopping centers in Quito and Guayaquil, Ecuador. The validity of the research model was established through Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM), employing SPSS 20 and AMOS 24 for statistical evaluations. Findings reveal that green advertising significantly shapes environmental attitudes (ß: 0.245) and awareness (ß: 0.110), as well as directly influences the purchasing behavior (ß: 0.154) towards green products. While eco-labels do not exert a direct effect on purchasing behavior (ß: 0.128), they significantly inform attitudes (ß: 0.406) and ecological awareness (ß: 0.277) of millennials who purchase organic products. This paper is among the pioneering research to delineate the correlation between green advertising elements and the purchasing patterns of green products among millennials in a developing nation. It concludes that marketing strategies centered on green advertising and eco-labels do affect millennials' attitudes and environmental consciousness, but only advertising has a direct impact on purchasing behaviors, contrary to eco-labels. The research bears social significance as it affirms that millennials are attentive to environmental issues and are actively engaged in promoting sustainability.
ABSTRACT
Introducción: A pesar de que varias investigaciones han demostrado que el mindfulness o atención plena influye en el estrés percibido, se ha evidenciado la carencia de estudios que hayan probado las relaciones entre la regulación emocional, la atención plena y el estrés percibido, específicamente en el personal de la salud que labora en unidades de cuidados intensivos. Objetivo: Probar la relación entre la atención plena y el estrés percibido en el personal de salud de hospitales públicos y privados de Santo Domingo de los Colorados, Ecuador, para identificar si esta relación es mediada por la regulación emocional. Método: Se realizó un estudio cuantitativo de alcance descriptivo correlacional y diseño transversal donde se aplicó un cuestionario conformado por 39 preguntas tomadas de tres escalas psicosomáticas a 382 trabajadores de la salud de unidades de cuidados intensivos de las instituciones antes mencionadas. Se midieron las variables: atención plena, regulación emocional y estrés percibido. Los análisis estadísticos fueron desarrollados a través de Excel y Statistical Package for Social Sciences 21. Resultados: Los análisis estadísticos evidenciaron que la atención plena influyó en el estrés percibido (β=0,428**) y, también, en la regulación emocional (β=0,488**), así mismo la regulación emocional influyó sobre el estrés percibido (β=0,417**). Conclusiones: Se corrobora que la regulación emocional tiene un efecto mediador entre el mindfulness o atención plena y el estrés percibido en los trabajadores de la salud de las unidades de cuidados intensivos. Este personal a menudo desarrolla actividades sin prestar atención plena, sin embargo, tienen control sobre sus actividades laborales y están en la capacidad de regular y ocultar emociones que se les pueda presentar dentro de los contextos laborales de la salud y, de esta manera, disminuir los riesgos de padecer estrés.
Introduction: While a number of research studies have shown that mindfulness influences perceived stress, there is a lack of research that have tested the relationship between emotional regulation, mindfulness and perceived stress, specifically in those health workers who work in intensive care units. Objective: Test relationship between mindfulness and perceived stress in health workers of public and private hospitals in Santo Domingo de los Colorados, Ecuador, in order to identify whether this relationship is mediated by emotional regulation. Method: A quantitative study of descriptive correlational scope and cross-sectional design was carried out, where a questionnaire consisting of 39 questions taken from three psychosomatic scales was applied to 382 health care workers in intensive care units of the aforementioned institutions. Variables used were as follow: mindfulness, emotional regulation and perceived stress. Statistical analyses were structured using two specialized softwares Excel and Statistical Package for Social Sciences 21. Results: Statistical analyses showed that mindfulness influenced perceived stress (β=0.428**), and also emotional regulation (β=0.488**), at the same time, emotional regulation influenced perceived stress (β=0.417**). Conclusions: It was corroborated that emotional regulation played a mediating effect between mindfulness and perceived stress felt by the health care workers who work in intensive care units. Frequently, these personnel develop activities without mindfulness, however, they have control over their work activities and are able to regulate and hide emotions that may arise in their work environment and, in this way, reduce the risks of suffering stress.
Introdução: Apesar de várias investigações mostrarem que mindfulness ou atenção plena influenciam o estresse percebido, faltam estudos que comprovem as relações entre regulação emocional, mindfulness e estresse percebido, especificamente no pessoal de saúde que trabalha em unidades de terapia intensiva. Objetivo: Testar a relação entre mindfulness e estresse percebido em trabalhadores de saúde de hospitais públicos e privados de Santo Domingo de los Colorados, Equador, para identificar se essa relação é mediada pela regulação emocional. Método: Estudo quantitativo, de alcance descritivo correlacional e delineamento transversal, onde foi aplicado um questionário composto por 39 questões extraídas de três escalas psicossomáticas a 382 trabalhadores de saúde de unidades de terapia intensiva das referidas instituições. As variáveis foram medidas: atenção plena, regulação emocional e estresse percebido. As análises estatísticas foram realizadas usando o Excel e o Statistical Package for Social Sciences 21. Resultados: As análises estatísticas mostraram que a atenção plena influenciou o estresse percebido (β=0,428**) e também a regulação emocional (β=0,488**), da mesma forma que a regulação emocional influenciou a percepção tensão (β=0,417**). Conclusões: Corrobora-se que a regulação emocional tem efeito mediador entre mindfulness ou atenção plena e estresse percebido em trabalhadores de saúde em unidades de terapia intensiva. Esses profissionais muitas vezes realizam atividades sem total atenção, porém, possuem controle sobre suas atividades laborais e são capazes de regular e ocultar emoções que possam surgir nos contextos de trabalho em saúde e, assim, reduzir os riscos de estresse.
