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3.
Mich Health Hosp ; 33(4): 12-3, 1997.
Article in English | MEDLINE | ID: mdl-10168660

ABSTRACT

What is one of the most important actions an organization can take to make a difference in improving the health of its community? Tithing, or intentionally setting aside financial resources, is the greatest accelerant you can do; it gives you the resources and commitment you can't get any other way. As soon as you do this, you're absolutely going to take off!


Subject(s)
Community Health Planning/economics , Fund Raising/methods , Hospitals, Community/economics , Michigan , United States
9.
Healthc Exec ; 4(3): 36-8, 1989.
Article in English | MEDLINE | ID: mdl-10303614

ABSTRACT

Richard D. Stier, senior vice president and chief marketing officer, Adventist Health System, Shawnee Mission, Kansas, asked six top healthcare marketers to assume they had just been appointed vice president and chief marketing officer for a medium-sized, 300-bed, not-for-profit community hospital. Their mission: Create the most effective, powerhouse marketing team in the country.


Subject(s)
Hospitals, Community/organization & administration , Marketing of Health Services/organization & administration , Hospital Bed Capacity, 300 to 499 , Institutional Management Teams , United States
11.
Hospitals ; 61(12): FB62, FB64, FB66 passim, 1987 Jun 20.
Article in English | MEDLINE | ID: mdl-3583240
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