ABSTRACT
Emerging research in positive media psychology has begun to explore how engagement with social media can lead to heightened levels of eudaimonic well-being (focused on meaning rather than on hedonic gratifications). Specific types of content (e.g., heart-warming videos) and user interactions (e.g., commenting, sharing) serve to amplify these experiences, though some variables such as perceived inauthenticity may diminish these outcomes. Many outcomes that occur subsequent to initial exposure and affective response reflect prosocial behaviors and motivations, but unique characteristics associated with social media (e.g., slacktivism) can sometimes present challenges for using social networking sites (SNS) for purposes of social good.
Subject(s)
Social Media , Humans , Pleasure/physiology , Social NetworkingABSTRACT
Background and Objectives: Stress is a ubiquitous aspect of modern life that affects both mental and physical health. Clinical care settings can be particularly stressful for both patients and providers. Kindness and compassion are buffers for the negative effects of stress, likely through strengthening positive interpersonal connection. In previous laboratory-based studies, simply watching kindness media uplifts (elevates) viewers, increases altruism, and promotes connection to others. The objective of the present study is to examine whether kindness media can affect viewers in a real-world, pediatric healthcare setting. Methods: Parents and staff in a pediatric dental clinic were studied. Study days were randomized for viewers to watch either original kindness media or the standard televised children's programming that the clinic shows. Participants scored self-rated pre-media emotions in a survey, watched either media type for 8 min, and then completed the survey. All participants were informed that they would receive a gift card for their participation. After completion of the survey, participants were asked if they wanted to keep the card or donate it to a family in need. Results: Fifty (50) participants completed the study; 28 were parents and 22 were staff. In comparison to viewers of children's programming, participants who watched kindness media had significant increases in feeling happy, calmer, more grateful, and less irritated (p < 0.05), with trends observed in feeling more optimistic and less anxious. Kindness media caused marked increases in viewers' reports of feeling inspired, moved, or touched (p < 0.001). No change was observed in self-reported compassion, although baseline levels were self-rated as very high. People who watched kindness media were also more generous, with 85% donating their honoraria compared to 54% of Standard viewers (p = 0.03). Conclusions: Kindness media can increase positive emotions and promote generosity in a healthcare setting.
ABSTRACT
Emotionally evocative public service announcements are one way that public health advocates hope to persuade people to take action against skin cancer, the most common type of cancer in the United States. This article describes an experiment (N = 193) to test the ways mixed emotional appeals influence communication and health outcomes. The data indicate that mixed emotional appeals foster feelings of compassion, which in turn motivate individual and social behaviors. The findings also provide insight into how audience reactions of fear impact postmessage behaviors. Implications for future research and health message design are discussed.
