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Marketing rules.
Aufreiter, N; Ouillet, P Y; Scott, M K.
Harv Bus Rev ; 79(2): 30-1, 154, 2001 Feb.
Article in English | MEDLINE | ID: mdl-11213696

ABSTRACT

New research shows that the top-performing dot-coms aren't necessarily the ones with the best business models--they're the ones with the quickest, most responsive marketing.


Subject(s)
Commerce/organization & administration , Internet , Commerce/standards , Marketing of Health Services , United States
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