ABSTRACT
Without vaccines or pharmaceutical treatments for a viral pandemic, non-pharmaceutical interventions (NPIs) such as washing hands and wearing masks are likely the most effective ways to control infections at airports and on airplanes. Although the aviation market is a major entry point for viruses, little is known about how flight attendants view the risk of COVID-19 and whether they follow individual-organizational-governmental NPI protocols. Guided by protection motivation theory (Rogers, 1975), this study proposed an NPI model tailored specifically to the airline industry and examined how an extended NPI would affect job satisfaction and customer orientation of Korean flight attendants (n = 371). Results revealed that perceptions of COVID-19 are positively related to three types of NPIs, which in turn positively influenced job satisfaction and customer orientation. Given that the examined three types of NPIs had not been paid attention in previous research, the study's proposed conceptual model should better guide the airline industry in protecting its flight attendants with NPI strategies inside and outside aircraft.
ABSTRACT
Cruise tourism is permeating the global arena. With companies developing new ships/itineraries for the U.S. and China markets, understanding constraints to cruising for different cultures carries significant value for cruise tourism development. This study adopted longitudinal and cross-cultural approaches to validate constraint measures. Data were collected in the U.S. in 2008 and 2017 and in China in 2017, using the same set of constraint measures across different times and cultures. This multi-dimensional triangulation approach was deemed important for testing the robustness of a measurement scale and is believed to be the first of its type. Findings validate the cruising constraint instrument across time and cultures and provide theoretical and practical implications.
