ABSTRACT
The recent dramatic increase in direct-to-consumer advertising of prescription drugs has important implications for the pharmaceutical industry, physicians, and patients. One goal of direct advertising is to increase patient awareness of specific brands of medications while hoping to promote a greater frequency in office visits, presumably to specifically request these medicines. This paper will examine some of the benefits as well as drawbacks of the new, direct-to-customer pharmaceutical advertising, suggesting that in an era increasingly defined by the demands of managed care, such direct advertising may prove to have limited long-term effects.
Subject(s)
Advertising , Drug Industry , Drug Prescriptions/economics , Marketing of Health Services/methods , Office Visits/statistics & numerical data , Capitation Fee , Commerce/trends , Drug Costs , Evaluation Studies as Topic , Fee-for-Service Plans/economics , Managed Care Programs/economics , Marketing of Health Services/economics , Office Visits/economics , United StatesABSTRACT
This note is a reply to Ruble and Stout's 1992 critique of our 1991 study of changes in learning style over time. While some of their comments have merit, the remaining conclusions are that the dimension scores on the Learning Styles Inventory exhibit considerable stability over time and should be analyzed when assessing changes in learning style.
Subject(s)
Individuality , Learning , Personality Inventory/statistics & numerical data , Humans , Longitudinal Studies , PsychometricsABSTRACT
Kolb's (1985) Learning Style Inventory and theories of learning preferences have stimulated much research and theory construction. A number of researchers have argued that, as students move through their college careers, their learning styles are likely to change significantly. This paper reports on the completion of a three-year study to assess the actual extent of change that occurred in a sample of college students. Our results offer mixed support for the proposition that students' learning styles change during the college experience.
Subject(s)
Learning , Personality Development , Personality Inventory/statistics & numerical data , Students/psychology , Adult , Female , Follow-Up Studies , Humans , Longitudinal Studies , Male , PsychometricsABSTRACT
A great deal of research has examined students' preferred learning styles as measured by Kolb's 1985 Learning Style Inventory, but little effort has been made to test the covariate effects of other individual psychological facets, such as creativity, on preferred learning style. For a sample of 84 college undergraduates, the relationship between learning style and Raudsepp's problem-solving creativity scale was observed not to covary.
