ABSTRACT
The relevance of the subject matter is connected with the necessity to study the specifics of identification of modern student youth. The purpose of the article is to study modern self-identity. The leading method for studying this problem is the method of analysing the standard paradigm of the theoretical description of this phenomenon that has developed in the modern scientific discourse. During the study, the authors analyzed the self-identity structure. Also, were researched. It was concluded that the standard paradigm for the study of mutable identity, without resorting to the deep socioeconomic factors of the modern self-identity crisis, provides a fragmented, superficial and socio-abstract picture of variable identity, which, in essence, is a philosophical apology, a mask of identity dehumanization in the postmodern world.
