ABSTRACT
Actualmente el comercio local está amenazado por la competencia de las grandes superficies, siendo crucial apostar por la satisfacción y lealtad. El objetivo del estudio fue elaborar un instrumento para evaluar la satisfacción y la lealtad en tiendas de alimentación y estudiar la influencia de variables sociodemográficas. Se aplicó una entrevista personal compuesta por 36 ítems agrupados en seis dimensiones: trato-clientela, instalaciones, producto, servicios, fidelidad y valor añadido, a 712 participantes. Las puntuaciones globales fueron positivas y homogéneas, destacando las escalas de producto, lealtad y trato-clientela, y siendo este último el factor más explicativo de la satisfacción. Los hombres y el grupo de 21-35 años presentan una menor satisfacción. Tres escalas se asocian positivamente con la escala de lealtad.
Local trade is currently under the threat of competition from department stores; thus, it is crucial to concentrate on satisfaction and loyalty. To develop an instrument to evaluate satisfaction and loyalty in delicatessens and to study the influence of socio-demographic variables on these aspects. A personal interview was applied that was composed of 36 items grouped into six dimensions: treatment of costumers, facilities, product, services, loyalty and value added, conducted with 712 participants. Positive and homogenous overall scores were obtained, specially product, loyalty and handling of customer scales, the latter being the most explicative factor of satisfaction. Men and the 21-35 year age group show low satisfaction. Three scales are positively associated with the loyalty scale.
Subject(s)
Personal Satisfaction , Consumer BehaviorABSTRACT
OBJECTIVE: Pathological gambling (PG) and eating disorders (ED) rarely co-occur. We explored the prevalence of lifetime PG in ED, compared severity of ED symptoms, personality traits, and psychopathological profiles across individuals with ED and PG (ED+PG) and without PG (ED-PG). Finally, we assessed the incremental predictive value of gender on the presentation of a comorbid PG. METHOD: A total sample of 1681 consecutively admitted ED patients (1576 females and 105 males), participated in the current study (25 ED+PG and 1656 ED-PG). All participants were diagnosed according to DSM-IV criteria. Assessment measures included the Symptom Checklist and the Temperament and Character Inventory-Revised, as well as other clinical and psychopathological indices. RESULTS: The observed lifetime prevalence of PG was 1.49%. ED subtype was associated with lifetime PG (p=.003), with PG being more frequent in binge eating disorder (5.7%). ED+PG was more prevalent in males than in females (16% vs. 1.26%, respectively). Additionally, ED+PG patients exhibited more impulsive behaviours, lower impulse regulation and higher novelty seeking. Best predictors of ED+PG were novelty seeking (OR 1.030, p=.035), sex (OR 3.295, p=.048) and BMI (OR 1.081, p=.005). CONCLUSIONS: Some personality traits (novelty seeking), being male and higher BMI are strongly related to the presence of lifetime PG in specific ED subtypes (namely binge eating disorder).
