Proposal to measure tourism development within a destination and segment its different territories.

Tourism offers a means of promoting a local development strategy capable of harnessing the resources available within a territory. In order to do this, we must know the potential for tourism development in each territory, as well as the factors that would condition it. In this article, a methodology (based on the design of a system of indicators, the construction of composite indexes, and segmentation by means of cluster analysis) is proposed to measure tourism development within an emerging country and segment its different territories. The case study chosen to validate this methodology is Ecuador, a country with interesting tourist potential, where individual cities have very different levels of tourism development. The results highlight the factors that drive or constrain the degree of tourism development presented by the cities analysed, thereby facilitating decision-making for major stakeholders in each of them.

COVID-19 and tourism sector stock price in Spain: medium-term relationship through dynamic regression models.

The global pandemic, coronavirus disease 2019 (COVID-19), has significantly affected tourism, especially in Spain, as it was among the first countries to be affected by the pandemic and is among the world's biggest tourist destinations. Stock market values are responding to the evolution of the pandemic, especially in the case of tourist companies. Therefore, being able to quantify this relationship allows us to predict the effect of the pandemic on shares in the tourism sector, thereby improving the response to the crisis by policymakers and investors. Accordingly, a dynamic regression model was developed to predict the behavior of shares in the Spanish tourism sector according to the evolution of the COVID-19 pandemic in the medium term. It has been confirmed that both the number of deaths and cases are good predictors of abnormal stock prices in the tourism sector.

Introducing olive-oil tourism as a special interest tourism.

Olive-oil tourism is an emerging tourism typology that is especially developing in the Mediterranean basin, though successful cases also exist in other regions of the world. The main motivation underlying olive-oil tourism demand is the desire to learn about and enjoy the world of olives and olive oil. The objective of this article is to characterise this new tourism typology and identify its main activities. Based on a thorough bibliographical review and an expert panel, we show that this tourism typology corresponds to special interest tourism, and derives from three types of general interest tourism (rural, nature and cultural) with connections to other specific types of tourism. Furthermore, we demonstrate its links to an increasingly broad range of activities and services, thus revealing how complex this type of tourism can be, a feature proper to so-called special interest tourism.