ABSTRACT
This study examines different types of organ donation public service announcement appeal messages (narrative, counter argument, and statistical) in relation to their effectiveness on the African American community. Previous studies on public service announcements aimed at African Americans and how effective the different message appeals are examined along with issues effecting the likelihood of African Americans consenting to be organ donors. African American participants were recruited using the Qualtrics survey company. Analysis of survey data suggest that narrative appeals are more effective than statistical and counter argument appeals but statistical and counter argument did not differ from each other. Implications of this finding along with directions for future research is included.
Subject(s)
Organ Transplantation , Tissue and Organ Procurement , Black or African American , Humans , Surveys and Questionnaires , Tissue DonorsABSTRACT
The purpose of this study was to examine the role of receiver involvement in the context of health communication. Students (N = 277) completed Cho and Boster's (2005) measures of value-, outcome-, and impression-relevant involvement across 6 health behaviors, including cigarette smoking, organ and tissue donation, sunscreen use, alcohol use, sexually transmitted disease testing, and nutrition. Confirmatory factor analyses across all 6 health topics provided evidence of the 3-factor structure conceptualized by Johnson and Eagly (1989) and measured by Cho and Boster (2005). When health behaviors were regressed onto value-, outcome-, and impression-relevant involvement, outcome- and value-involvement, generally speaking, emerged as significant predictors. Results and implications of considering health campaign audience members' levels of involvement are discussed in the domain of preventive medicine.
Subject(s)
Health Behavior , Health Promotion/organization & administration , Patient Participation/psychology , Students/psychology , Universities , Adult , Demography , Female , Health Knowledge, Attitudes, Practice , Humans , Male , Models, Psychological , Reproducibility of ResultsABSTRACT
OBJECTIVE: To survey a cross section of patients presenting to three urban primary care clinics to understand online health information search behaviors. DESIGN AND ANALYSIS: At three urban primary care clinics affiliated with University at Buffalo, School of Medicine, 315 patients were interviewed. Interview questions included items on education, demographic information, employment, number of current prescriptions, insurance, online access, and specifics of health-searching behaviors. Chart review determined patient body mass index and number of chronic illnesses. Logistic regression and chi2 statistics were used to investigate the relationship between patient characteristics and the proportion of patients who use the Web for seeking health information. RESULTS: Approximately 53% of respondents reported using Web or e-mail in the past year and 68% (33% of total sample) of those who accessed the Web used it to search for health information. The two most commonly cited search areas included information about a physical illness and nutrition/fitness. Education and race significantly predicted online health-seeking behavior when considering all factors in the study. Many patients (22%) relied on friends and family to navigate the Web, and 45% of patients reported that the information that they sought was unrelated to their clinical visit. CONCLUSION: Current use of the Internet for health information was limited among more disadvantaged patient groups. More research is needed to examine the relationship between health-seeking behavior and patients' management of their health and well-being.
