1.
Health Care Strateg Manage
; 4(5): 4-8, 1986 May.
Article
in English
| MEDLINE
| ID: mdl-10300872
ABSTRACT
The market opportunity for women's health care programs is receiving increasing attention from hospitals since women are the major users of hospital services and the principal health care decision makers for the family. This article presents an approach to identifying and evaluating women's health care market opportunities so that those areas offering the greatest potential can be pursued, both responsibly and profitably.
Subject(s)
Hospital Units , Marketing of Health Services/methods , Women , Data Collection , Female , Humans , Planning Techniques , United States
2.
Ann N Y Acad Sci
; 335: 501-27, 1980.
Article
in English
| MEDLINE
| ID: mdl-6931543
