Cognitive anthropologists: who needs them?

During the last decades, the cognitive sciences and cognitive anthropology have increasingly veered away from each other. Cognitive anthropologists have become so rare within the cognitive sciences that Beller, Bender, and Medin (this issue) even propose a division of the cognitive sciences and cognitive anthropology. However, such a divorce might be premature. This commentary tries to illustrate the benefits that cognitive anthropologists have to offer, not despite, but because of their combination of humanistic and scientific elements. It argues that the cognitive sciences (among others) profit from these benefits, as culture will become crucial for cognitive research. At the same time, problems within cognitive anthropology are discussed, including, for example, the responsibility of cognitive anthropologists to promote young academics. Finally, ideas are presented that might support future interdisciplinary collaboration.

Increased spatial salience in the social Simon task: a response-coding account of spatial compatibility effects.

A spatial compatibility effect (SCE) is typically observed in forced two-choice tasks in which a spatially defined response (e.g., pressing a left vs. a right key) has to be executed to a nonspatial feature of a stimulus (e.g., discriminating red from green) that is additionally connoted by a spatial feature (e.g., the stimulus points to the left or the right). Responses are faster and more accurate when the response side and the spatial stimulus feature are compatible than when they are incompatible. Previous research has demonstrated that SCEs are diminished when stimuli from only one response category are responded to in individual go/no-go tasks, whereas SCEs reemerge when two participants work jointly on two complementary, individual go/no-go tasks in a joint go/no-go task setting. This social Simon effect has been considered evidence for shared task representations. We show that SCEs emerge in individual go/no-go tasks when the spatial dimension is made more salient, whereas SCEs are eliminated in joint go/no-go tasks when the spatial dimension is made less salient. These findings are consistent with an account of social Simon effects in terms of spatial response coding, whereas they are inconsistent with an account of shared task representations. The relevance of social factors for spatial response coding is discussed.