ABSTRACT
This exploratory study examined factors that constrain patients from discussing Internet health information with their healthcare providers. Participants (N = 714) were asked to list reasons why they have not talked with their providers about Internet health information they had found. Factors (N = 767) included patient attributions about the information, systems or circumstances, fear of treading on the provider's turf, face-saving concerns, and patient perceptions of provider attributions about the information. Comparisons between those who had and those who had not talked to their healthcare providers about their Internet research revealed significant differences in types of constraining factors indicated. Issues concerning an increasingly Internet-savvy public and provider-patient relationships are considered in the discussion within the framework of the goals, planning, action theory. Continued efforts in provider and patient education can help to overcome barriers that restrict communication concerning Internet health research.
Subject(s)
Communication , Information Services/statistics & numerical data , Internet/statistics & numerical data , Patient Participation/statistics & numerical data , Physician-Patient Relations , Adult , Attitude of Health Personnel , Biomedical Research , Choice Behavior , Female , Goals , Health Education/methods , Health Knowledge, Attitudes, Practice , Humans , Information Services/standards , Intention , Internet/standards , Male , Middle Aged , Time FactorsABSTRACT
National health communication campaign developers have ignored rural audiences in campaign development and testing, despite the health disparities that exist for this group. Researchers in a rural Midwestern state tested the appropriateness of CDC's national colorectal cancer screening campaign, Screen for Life. Based on focus groups and a quasiexperimental design evaluation, researchers determined that the national campaign did not adequately address the needs of the rural audience. A new print and radio campaign was developed based on previous findings, grounded in social marketing and the health belief model. New tailored campaign materials were refined in focus groups. Final versions were tested in two quasiexperimental designs. Results support the campaign's reach and efficacy. Those in the intervention county were significantly more likely than the unexposed to (a) report recent exposure to ads, (b) plan to seek out information regarding screening, and (c) plan to get screened in the near future.
